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Papa Murphy's takes fresh approach to online ordering

Papa Murphy's Holdings has transformed its online ordering experience with the launch of a new website.

March 10, 2016

Papa Murphy's Holdings has transformed its online ordering experience with the launch of a new website.

Combined with a new ecommerce platform, the revamped website features the benefits of the in-store experience, allowing customers to create their own pizza and the convenience to pick up their order in-store when they want. The improved ordering platform will be available for all Papa Murphy's locations nationwide in 2016, according to a company press release.

"For 35 years, we have focused on bringing families together through food people love and we are confident our new ecommerce platform will further this mission by offering a simple, online solution for ordering fresh pizza that can be served hot out of the oven at the customer's convenience," said Ken Calwell, president and CEO of Papa Murphy's. "The launch of this online platform underscores our commitment to and investment in adopting the latest technology that will support our future growth and increase sales by providing a reliable and enjoyable online ordering experience for our customers."

In conjunction with the launch of the new platform, Papa Murphy's also redesigned PapaMurphys.com to improve the ordering experience for customers across desktops, smartphones and tablets, the release stated.

"We believe technology is the gateway to growth for Papa Murphy's and the new ecommerce platform is the first step toward precision marketing which will ultimately enable us to truly connect with our customers to offer unique messages based on their needs and ordering behavior," Calwell said.

Papa Murphy's selected Deloitte Digital, a creative digital consultancy within Deloitte Consulting LLP, to assist in developing the new digital platform and website.

"Papa Murphy's entrusted us to bring their brand to life online and we're thrilled to have leveraged the latest designs and technologies to create a fast, simple, and delightful ordering experience," said Mike Brinker, Deloitte Digital global practice leader.