STRATEGIC PARTNERS
Papa Murphy's announces new partnerships to fight hunger, provide nutrition information and expand its Southeast presence.
April 15, 2015
Waterfall, a cloud mobile messaging platform, is providing mobile marketing campaigns for more than 1,400 U.S. locations of Papa Murphy's Holdings, Inc., according to a company announcement.
Papa Murphy's is supplementing in-store promotions with text alerts and calls to action that offer coupons and other incentives as part of the campaign to drive more in-store sales and web traffic, an integral part of the company's technology strategy, the announcement said.
Papa Murphy's Holdings, Inc. also announced a new partnership with Urban Gleaners and a $5,000 donation to support the organization's efforts to alleviate hunger. Urban Gleaners collects edible, surplus food and redistributes it to agencies that feed the hungry and to children and their families through its Food to Schools program, the company said.
The company is also partnering with Nutritionix, provider of interactive nutrition solutions, to launch a mobile-friendly and interactive online tool that provides nutrition and allergen information on all signature menu items, as well as those customers create themselves.
Papa Murphy's further announced plans to strengthen its presence in the Southeast. The company recently completed acquisitions of existing Papa Murphy's franchise stores in Jacksonville, Florida, as part of expansion efforts for the Southeast.
