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Paytronix announces 'National Pizza Month' promotions

Some leading pizza restaurants are leverage their Paytronix Rewards Platform to boost guest visits and spend with tailored campaigns.

October 5, 2015

Paytronix Systems Inc., a provider of reward-program solutions to restaurants and retailers, announced that 14 pizza restaurants/franchises across the country will leverage their Paytronix-powered rewards programs to kick off campaigns to celebrate National Pizza Month in October.

Loyalty club members will enjoy free pizza and more during National Pizza Month promotions, according to a company press release.

"Restaurants that engage guests in a loyalty program gain a strong boost in visit frequency and spend, and National Pizza Month presents a great enrollment opportunity to convert more diners into frequent guests," said Andrew Robbins, president and co-founder of Paytronix. "Once customers are enrolled, marketers use the Paytronix Campaign Center to keep guests engaged. The toolset provides them with insight into their campaign activities and enables them to determine a campaign’s success in 5-minutes or less. Plus, target and control graphs quickly answer the question, ‘Would these guests have come in anyway?’ "

Promotions include:

• Beggar’s Pizza offers its Big Cheese Club loyalty members a free small thin-crust pizza in October when they purchase a one-topping family thin or large deep dish pizza.
• California Pizza Kitchen leverages geofencing and push/pull messages to engage CPK Pizza Dough loyalty members with an October promotion offering $10 off a $40 purchase.
• Grotto Pizza kicks off its third annual Pizza Month campaign with an instant-wins program for Swirl Rewards Club  members to receive free pizza and a chance for cash and other prizes.

"We are very excited about National Pizza Month at Grotto Pizza, and about what it means for our guests," said Vinnie DiNatale, director of marketing at Grotto Pizza. "This year Grotto Pizza is adding a social media element where a guest can like, share and comment on Facebook posts for a chance to win additional prizes, like free pizza and Swirl Reward Bucks."

Grotto Pizza has fully embraced National Pizza month, kicking off its third annual Pizza Month campaign with Paytronix this October, the release stated. For the entire month of October, every dine-in, takeout and delivery guest will win a prize on his or her Swirl Rewards Club card at Grotto Pizza.

"Every instant win alerts the guest of his or her prize and how to redeem it, and every visit will also earn a chance to win grand prizes including $1,000 cash, an iPad or an HDTV," DiNatale continued. "The October Pizza Month promotion we run with Paytronix has helped make it Grotto’s best month for engaging loyal guests, with 16% of all activations and 17.3% of all the year’s registrations happening in October."

The Paytronix Rewards platform delivers the key components for successful rewards programs, including POS-integration, smartphone apps, mobile-friendly guest web pages, and a promotion and messaging engine, the release stated.