Peter Piper Pizza picks a pizza publicity campaign

Scottsdale, Arizona-based Peter Piper Pizza has launched an integrated advertising campaign as part of its rebranding initiative. The campaign includes five new 30-second television spots accompanied by radio, print, digital, email, paid search and social media, the company said in a press release.

Peter Piper Pizza is also upgrading the look and feel of its stores to include warmer colors, new private booths, dedicated party zones, digital menus, all-new games and more.

Santy, Peter Piper Pizza's Agency of Record, created a new integrated campaign including television, radio and digital ads, a new website launching this month, social media and email to introduce customers to the updated brand and logo. Titled, "Here's to Us," the campaign celebrates moments families share together around the table at the new and improved Peter Piper Pizza.

Peter Piper Pizza hit their 55th consecutive period of same-store sales growth and was named in Nation's Restaurant News' Next 20 report for 2014. The report recognizes chains that are best positioned to crack the Top 200 by virtue of their sales volumes. Due to this exponential growth and success, the brand was sold to Chuck E Cheese's and will continue an aggressive growth plan throughout 2015. 

Topics: Franchising & Growth, Operations Management

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