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Pie Five Pizza encourages paying it forward with #pieitforward campaign

To celebrate National Pizza Month fast casual pizza brand Pie Five Pizza has kicked off the Pie It Forward campaign that surprises one guest at each location with a free pizza every day in October.

October 14, 2014

To celebrate National Pizza Month fast casual pizza brand Pie Five Pizza has kicked off the Pie It Forward campaign that surprises one guest at each location with a free pizza every day in October.

Upon check out, the winner will be announced by the sound of a hand-clapper, the company said. Winners' pizzas will be paid for by the manager and each will receive a Pie It Forward Card. The card is good for one free pizza and encourages the guest to give it to a coworker or friend having a bad day or to share it with a stranger.  

"When our guests step through our doors, they catch only a glimpse of what we see from behind the counter on a daily basis. Our ‘Pie It Forward' campaign was actually inspired by the many random acts of kindness that take place in our restaurants every day," said Christina Coy, director of marketing for Pie Five Pizza, in a company announcement. "We wanted to do something special for National Pizza Month this year, and this seemed like the perfect way to reward our guests while brightening up their days."

Guests can share their Pie It Forward stories on social media using the #pieitforward hashtag. The company will select random posts throughout the month and award winners with Pie It Forward cards and gifts.