Pizza brands get the scoop on Ice Cream Day action

With National Ice Cream Day — as we're sure our readers already know — approaching on July 15, at least two pizza brands are trying to scoop up some of the action through their gelato offerings. Denver-based Mici Handcrafted Italian has not only kicked off home artisan gelato delivery, but on July 15 is offering free pints of the frosty treat on every delivery order. 

The brand has worked with Colorado-based Glacier Homemade Ice Cream and Gelato to create pizza-complimentary flavors like Nutella, Stracciatella, and Caramel Oreo, as well as a peach offering coming down the pike in August. The free pints on next Sunday can be had simply by using the code, gelato, when placing the order. 

Meantime, Your Pie is also honoring the quasi-holiday by offering customers a free scoop of gelato on July 15 for the fourth straight year at its locations nationwide. Only this year, the brand wants to see and hear about it and is asking customers to share their experiences with a special #ypfreegelato hashtag on social media for a chance to win free gelato for a year. 

"Your Pie was created out of a love for Italian food and culture," Your Pie founder and President Drew French said in the release. "From our brick-oven pizza to our creamy gelato, we strive to provide our customers with a taste of Italy within their own zip code."

Topics: Business Strategy and Profitability, Delivery, Marketing / Branding / Promotion

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