Pizza Hut halves pie prices for Oscars

Pizza Hut is vying for a little red carpet love this pre-Oscars week by offering half off menu-priced pies in the week before the Academy Awards celebration, according to a news release. The selections for the top productions and movie professionals of the year by the 5,000-plus member of the Academy of Motion Picture Arts and Sciences takes place Sunday in Hollywood and on TV sets worldwide. 

"While celebrating Hollywood's biggest night, pizza is always an audience favorite," Pizza Hut Marketing Vice President Zipporah Allen, said in a news release. "Whether it's for an award show watch party, or just a delicious weeknight dinner, this easy online deal will definitely earn the week's best mealtime performance."

Pizza Hut is using the promotion to push downloads of its mobile app and website visits with both actions earning participants a half-off coupon. Promo codes are also being used by the Yum brand to allow diners to take the discount on all online orders for carryout or delivery. 


Topics: Business Strategy and Profitability

Companies: Pizza Hut

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