Pizza Hut named as customer favorite

April 20, 2011

A recently released Rasmussen Reports national survey uncovered Americans' pizza eating habits and found that Pizza Hut ranked first as a customer favorite.

Papa John's was second, followed by Domino's and Little Caesars.

The survey found that 18 percent of American adults eat pizza at least once a week, including three percent (3 percent) who eat it even more than that. Twenty-two percent eat the dish once a month, while 39 percent say they have it only occasionally.

Seventeen percent say they rarely or never eat pizza.

Among those who eat pizza, 58 percent have a favorable opinion of Pizza Hut, while 34 percent view it unfavorably. That includes 18 percent with a "very favorable" opinion of the largest pizza chain in the U.S. and 10 percent with a "very unfavorable" view.

Papa John's was second with favorables of 54 percent and unfavorables of 31 percent. This includes 20 percent very favorable and 10 percent very unfavorable. Fifteen percent are not sure.

Domino's, at third, is seen favorably by 48 percent of those who eat pizza, including eight percent (8 percent) with a very favorable opinion. Thirty-eight percent (38 percent) have an unfavorable view of the nation's second largest pizza chain, with 11 percent who have a very unfavorable one. Fourteen percent (14 percent) are undecided.

The fourth largest pizza chain in the nation, Little Caesars, is viewed favorably by 42 percent of American pizza-eaters, including 13 percent with a very favorable opinion. Thirty-seven percent (37 percent) have an unfavorable opinion, with 12 percent very unfavorable. Twenty percent (20 percent) are not sure.

Delivery vs. pick-up

Forty-three percent of adults surveyed pick up their pizza and eat it at home, while 16 percent stayed at the restaurant to eat. Fifteen percent had their pizza delivered and 25 percent made their own.

Adults ages 30 to 49 eat pizza more regularly than those in other age groups. Just over one-out-of-four Americans age 50 and older (26 percent) say they rarely or never eat the staple item.

Married Americans and those with children in the home are more likely to pick up a pizza to eat at home than those who are unmarried and don't have children living with them. Adults with children at home are also more likely to eat pizza than those without.

The survey tapped almost 800 adults who eat pizza and was conducted on April 12-13.

Rasmussen Reports is an electronic media company specializing in the collection, publication and distribution of public opinion polling information.

Topics: Customer Service / Experience, Domino's Pizza, Food & Beverage, Little Caesars, Papa John's, Pizza Hut, Trends / Statistics

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