News

Pizza Pizza launches Buffalo wings in time for the Super Bowl

January 17, 2012

Toronto-based Pizza Pizza is preparing for one of its busiest days of the year by adding new Buffalo-style items to the menu.

Just in time for the Super Bowl, Pizza Pizza has introduced the new Buffalo Chicken Pizza, and new sauced and tossed Buffalo Chicken Wings, available at all locations in Ontario, Quebec, Manitoba and Saskatchewan.

The Buffalo Chicken Pizza is $11.99 for a medium and includes Buffalo grilled chicken, red onions, roasted red peppers, mozzarella cheese and Pizza Pizza's Buffalo and blue cheese sauce.

The Buffalo Chicken Wings are 50 cents each (a limited time offer with purchase of any pizza) and are sauced and tossed in Pizza Pizza's new Buffalo sauce and seasoned with blue cheese.

The Buffalo-style additions join Pizza Pizza's other new menu items, including a chili dish prepared with seasoned ground beef, kidney beans, green peppers and simmered with tomatoes; and a classic poutine dish with fresh-cut fries, beef gravy and real cheese curds. Both menu items available for walk-in only, at $3.99 each.

"Wherever people gather, there's a pretty good chance someone is considering ordering a pizza and wings," said Pat Finelli, chief marketing officer for Pizza Pizza. "The Super Bowl may be about sports, but the parties are about friendship and camaraderie, and that's where our product comes into play. Pizza and party favorites like chicken wings bring people together and can lighten up the mood at any gathering."

The Super Bowl, set for Feb. 5, is the second busiest day of the year for the Canadian chain. The company expects to see more than 28,000 orders processed during the peak hours of 4 p.m. and 6 p.m. Last year, the company's restaurants across Canada sold more than 40,000 pizzas and 200,000 chicken wings, which are the chain's most popular menu items for the big game.

Pizza Pizza recommends that customers place their orders online in advance of game day.

Read more about food and beverage launches.