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Pizza Ranch wins Paytronix Loyaltees Real Impact Award

Paytronix Systems, a provider of reward program solutions, announced Pizza Ranch was the first winner of its 2016 Paytronix Loyaltees Awards.

March 10, 2016

Paytronix Systems Inc, a provider of reward program solutions to restaurants and retailers, announced Pizza Ranch was the first winner of its 2016 Paytronix Loyaltees Awards. Pizza Ranch was honored for the "Real Impact" demonstrated by the 780 percent ROI achieved with its Black Friday Double-Points Promotion. The Paytronix Loyaltees Awards is an annual program designed to identify and spotlight customers leveraging the Paytronix Rewards platform to deliver innovative guest experiences, according to a press release from Paytronix.

With many of its 194 Pizza Ranch restaurants situated in rural areas, the Orange City, Iowa-based chain was challenged to get guests away from the malls and into its restaurants on big shopping days. To drive up sales on Black Friday, one of the busiest shopping days of the year, Pizza Ranch created a one-day double-points promotion designed to increase visits and spend.

Overall, the Pizza Ranch Black Friday promotion resulted in:

• Sales lift — In terms of total spend, there was a 67.6-percent boost when compared to the previous Friday's sales.
• ROI of 780 percent — Since the offer was a faster point accrual rate, the only cost to Pizza Ranch was the value of possible redemptions from rewards earned with the "extra" points. Using a conservative estimate of 100 percent redemption of those extra rewards, the return on investment for this promotion was 780 percent.
• Increased gift card sales — Many guests used the promotion to purchase gift cards, which increased Pizza Ranch's market share of holiday gift card sales and ensured future visits from gift card redemption.

"Taking advantage of the analytics capabilities of the Paytronix Rewards Platform, Pizza Ranch marketing executives can look at sales and transactions or test-and-control parameters to generate reports on the Black Friday promotions," said Cody Pierce, VP of marketing at Pizza Ranch. "In addition, Paytronix Data Insights enables Pizza Ranch to do comparisons so that we can look at previous years not offering double points vs the years we did, as well as how those Fridays compare to previous Fridays in a month."

"The Pizza Ranch Black Friday double-points promotion with its 780 percent ROI was the clear 'Real Impact' winner in this year's Loyaltees program," said Andrew Robbins, president, Paytronix Systems. "With this promotion, Pizza Ranch has demonstrated that a loyalty program can cost effectively address and solve the chronic problem of peaks and valleys in restaurant sales."