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Marketing

Pizza shops host 'Slice of Democracy' voter registration campaign

Photo: Shutterstock

November 11, 2026

Twenty-eight independent pizzerias across 24 cities have joined forces with the U.S. Vote Foundation for A Slice of Democracy, a nonpartisan initiative that used pizza boxes to encourage Americans who recently moved to update their voter registrations ahead of the 2026 midterm elections.

The campaign, which launched on National Voter Registration Day, Sept. 15, has distributed 14,000 stickers featuring QR codes that directed customers to a website where they could quickly update their registration information, according to a news release.

The initiative was led by F&F Pizzeria and Pizzeria Bianco, with participation from Frankies locations in New York City, Pittsburgh and Nashville, as well as Tribute Pizza in San Diego and other independent pizzerias nationwide. The effort tapped into the tradition of ordering pizza during a move, with a 2024 survey finding that 87% of Americans had ordered pizza while moving.

"What's more democratic than pizza?" Frank Castronovo, of F&F Pizzeria, said in the release. "The chance to help our community stay connected to democracy is something we'll always get behind."

The campaign coincided with a significant midterm election cycle. National Voter Registration Day reported 550,000 new or updated registrations in 2026, a 30% increase over the previous midterm cycle. An estimated 124.3 million Americans voted in the 2026 midterms, representing the second-highest midterm turnout rate since 1914, according to preliminary estimates from University of Florida political scientist Michael McDonald.





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