The National Restaurant Association’s Marketing Executives Group announced the winners of its inaugural Buzzed About Brands award, including The Protein Bar, Taziki’s Mediterranean Café and Wahlburgers.
According to a news release, these brands were selected for their innovative and inspiring approach in creating a buzz among consumers.
Analisa Terenzio, director of sales and marketing for The Protein Bar, said her company has established itself as a leader in “simple, fast and delicious healthy fare for those on the go.”
Jim Keet, CEO and president of Taziki's Mediterranean Café, said that what sets his brand apart is its authenticity. And Rick Vanzura, CEO of Wahlburgers, told the audience how his brand’s celebrity cache is secondary to the quality of its menu and hybrid setting with one side offering full service and the other offering quick service.
Buzzed About Brands will be an annual recognition that takes place at MEG’s spring conference in Chicago. According to the release, in order to be considered, a restaurant brand must meet some or all of the following criteria: