Russo's launches "on-the-go" brand

Russo's New York Pizzeria has launched a pizza and pasta-focused concept — Next Generation Pizza & Italian. Founder and CEO Anthony Russo said he designed the new concept for "on-the-go" diners and is ideal for malls and strip centers, a news release said. 

Stores are smaller than Russo's model at 1,200 to 4,000 square feet and offer a relatively low initial investment of approximately $395,000 in select markets. The new brand is focused on fresh ingredients and offering online ordering and free delivery as its value components. AUV comes in around $1,020,383 million with food costs at 21.8 percent and labor at 25.4 percent. 

"This new format meets the customer demand for fresh, quality cuisine for pick-up, on the go, or delivered," Russo said in the release. "Our success starts with the food. ... House specialties include freshly made fettuccini Alfredo, homemade gnocchi, handmade mozzarella cheese, lasagna, eggplant parmesan, and of course, gourmet New York-style pizzas.

The new model has a larger franchise growth strategy to expand the brands' national and international footprint after successfully launching more than 36 locations and nine under development worldwide.

Topics: Business Strategy and Profitability, Financial Management, Food & Beverage, Food Cost Management, Franchising & Growth

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