Splick-it to power Web, mobile app for No Kid Hungry

Oct. 7, 2013

Splick-it Inc. has inked a deal to sponsor and be a technology partner with Share Our Strength's No Kid Hungry campaign to build a customized "Order Food, End Hunger" Web and mobile application for its thousands of restaurant and hundreds of thousands of consumer supporters, according to a company press release.

The goal of the program is to make it easy for people to get involved in the No Kid Hungry campaign to end childhood hunger in America. By simply using the app to purchase food and round up their bill to make a charitable contribution, restaurant diners can play a part in making sure no child in America grows up hungry, said Rob Taylor, co-founder of Splick-it.

"We've been a long-time proponent of the restaurant industry joining forces to end childhood hunger in the U.S.," he said. "By participating in the Order Food, End Hunger app, the industry is adding another meaningful component to their charitable support of efforts to reduce childhood hunger. Each time someone rounds up to the nearest dollar or adds a dollar to their tab, the No Kid Hungry campaign is able to connect more children with the food they need to learn and grow."

Participating restaurants are invited to use Splick-it to aid and increase their promotion contributions, no matter which POS systems or mobile and web platforms they currently use, Taylor said.

"The restaurant industry continues to play an unprecedented role in our work to end childhood hunger in America, and the Order Food, End Hunger app is another tool this community can use in its united efforts to make No Kid Hungry a reality," said Tom Nelson, president of Share Our Strength. "This is great way for people to feel involved and do their part, simply by ordering food. We are encouraged by Splick-it's commitment to No Kid Hungry and this opportunity to grow support and interest in our work."

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Topics: Marketing / Branding / Promotion, Online / Mobile / Social, Online Ordering

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