News

Technomic announces 2016 Consumers' Choice Awards for chain restaurants

Technomic has announced its 2016 Consumers' Choice Awards for chain restaurants. Technomic asked consumers to rate more than 120 leading U.S. restaurant chains on more than 60 different attributes.

January 15, 2016

Technomic has announced its 2016 Consumers' Choice Awards for chain restaurants. As part of its comprehensive Consumer Brand Metrics program, Technomic asked consumers to rate more than 120 leading U.S. restaurant chains on more than 60 different attributes. The attributes capture the consumer experience from many angles, including the quality of the food to the overall brand reputation, according to a company press release. The ongoing study records almost 100,000 consumer visits annually.

"It's important to point out that it's the consumers who rated the chains and selected the winners," said Darren Tristano, president of Technomic. "In essence, the award is from the customers themselves."

The Chain Restaurant Consumers' Choice Awards were announced at Technomic's Consumer Insights Planning Program Conference held Jan. 13-14 in Newport Beach, California

Based on analysis of consumer ratings in four key areas, Technomic has determined the winners of the 2016 Chain Restaurant Consumers' Choice Awards:

Methodology:

• Consumer Brand Metrics is a brand performance study that is run on an ongoing basis.
• It tracks the performance of the leading limited-service and full-service restaurant chains.
• Consumer experience is measured on more than 60 brand attributes.
• Almost 100,000 U.S. consumer visits are recorded annually.
• Winners are based on top-box ratings, or a rating on a 5-point scale, where 1 equals "very bad" and 5 equals "very good." Top-two-box ratings were used for ties and other purposes.
• Data from four quarters, fourth-quarter 2014 through third-quarter 2015, were analyzed.
• Each chain may only win one Consumers' Choice Award each year; if a chain had the highest ratings on multiple Pillars of Excellence, it most often receives the award in the pillar in which there is the greatest difference between its ratings and the next-highest chain's ratings.

Consumer Brand Metrics is an ongoing research program that tracks consumers' attitudes toward, and usage of, leading restaurant chains and other foodservice venues. The program currently includes 138 leading restaurant chains operating within the U.S. This includes Technomic's Top 100 U.S. Restaurants, as well as other category leaders and chains that have experienced significant unit and sales growth. Chains are added with each quarterly survey.