That's Biz adds mobile coupon redemption for restaurants

March 25, 2014

That's Biz has created a system that allows restaurants to redeem coupons emailed to customers without the need for additional hardware or software.

According to a news release, the coupons are redeemed on the customer's smartphone when the customer touches the screen and shows the phone to the restaurant wait staff or counter staff.

"Restaurants using email marketing and social media marketing struggle with sending great offers to customers because they cannot prevent the coupon from being used multiple times by the same customers," CEO Dave Gonynor said in the release. "Up to now the only solutions involved expensive point of sale integrations or additional hardware. With our new smartphone coupon redemption app, coupons can now be redeemed right on the customer's smartphone in a two-second process."

That's Biz includes a "Text 2 Me" button allowing customers to text the coupon to their phone for easier retrieval.

"Restaurant customers love that they can redeem coupons right on their smartphone," Gonynor added. "The traditional method of requiring customers to print coupons is a real pain and in some cases their customers don't have access to a printer at home. It drives customers crazy to get to the restaurant and find they left the coupon at home. Now they just pull up the coupon from the email or text message."

Topics: Marketing / Branding / Promotion, Online / Mobile / Social

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