Webinar will introduce beacon, geo-fencing basics for restaurants
Beacons can be powerful tools for reaching customers right outside a restaurant's front door, and getting them through the front door.
A free live webinar sponsored by Splick.it and hosted by FastCasual.com will help restaurants understand beacons and geo-fencing and how location-based marketing can work.
How to Use Beacons and Geo-fencing to Grow Your Restaurant Business will be held Aug. 12 at 2 p.m. EDT.
Pat McDevitt, senior vice president of engineering at AOL, and Danny Newman, co-founder of ROXIMITY, will be featured presenters. James Bickers, senior editor of RetailCustomerExperience.com, a sister site of FastCasual.com, will moderate the discussion.
Panelists will discuss:
- How beacons and geo-fencing work, and how to put them to work for restaurants.
- Ideas for effective location marketing messaging.
- How to turn data into actionable insights.