QSRweb Podcast

Togo's 2020 transformation: 'It's not just new paint'

Ask anyone who's made a deli sandwich, they'll tell you, making these mouthwatering monstrosities is both time and labor-intensive. But 48-year-old Togo's has been around the block in this particular QSR sandwich neighborhood, and now this old hand of a brand is practicing new tricks to appease today's time-pressed customers.

November 15, 2019

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Podcast Summary

We "have the need — the need for speed."

Tom Cruise may have first said that line in the 1986 flick, "Top Gun," but it could easily be the motto for all brands across the limited-service spectrum today, as everything from delivery to customers' patience levels requires restaurants to do everything smarter, faster and better. That's why, at the ripe old age of 48, the Pacific Northwest sandwich brand, Togo's, decided to revamp in a radical way, calling its new digs, Togot's 3.0

Togo's CEO Glenn Lunde (photo provided).

On today's podcast, the leader behind that leap into the sandwich future, CEO Glenn Lunde, takes the mic to talk about how this California-born deli-sandwich sweetheart is both double-timing and double-stuffing its path to the future, with new delights to suit both the customers who grew up on it in the 1960s and '70s, along with their millennial kids and Gen-Z grandkids.

It is, as Lunde said, "a transformation" of the brand, "not just new paint."