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QSRweb Podcast

Togo's 2020 transformation: 'It's not just new paint'

| by S.A. Whitehead

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Podcast Summary

We "have the need — the need for speed."

Tom Cruise may have first said that line in the 1986 flick, "Top Gun," but it could easily be the motto for all brands across the limited-service spectrum today, as everything from delivery to customers' patience levels requires restaurants to do everything smarter, faster and better. That's why, at the ripe old age of 48, the Pacific Northwest sandwich brand, Togo's, decided to revamp in a radical way, calling its new digs, Togot's 3.0

Togo's CEO Glenn Lunde (photo provided). 

On today's podcast, the leader behind that leap into the sandwich future, CEO Glenn Lunde, takes the mic to talk about how this California-born deli-sandwich sweetheart is both double-timing and double-stuffing its path to the future, with new delights to suit both the customers who grew up on it in the 1960s and '70s, along with their millennial kids and Gen-Z grandkids.

It is, as Lunde said, "a transformation" of the brand, "not just new paint."

Topics: Business Strategy and Profitability, Catering, Customer Service / Experience, Marketing / Branding / Promotion, Restaurant Design / Layout

S.A. Whitehead

Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of and after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.

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