Fun and games: Why restaurant customers respond to gamification apps

Gamification elements, like points and feedback, make us want to continue participating and engaging with the brand.

Delivering more than pizza

by Ed Zimmerman — President, pizza.com

With the holidays around the corner, think creatively about using delivery to achieve something great.

Does your dine-in experience put guests in control?

October 1, 2013

Whether it's choosing fries or apples with their burgers or the music playing in the restaurant, guests want to be in charge of everything these days. That…

How tablets are changing the dining experience

Tableside tablet developers recently reported a month-to-month growth rate of 35 percent in adoption by restaurants.

NoWait waitlist app set to launch nationally for consumers

September 27, 2013

The iPad-based waitlist and seating management tool NoWait — which is currently used by more than 3,500 restaurants nationally — has launched its first app for…

Study: Guests wait 23 minutes for a table at a busy restaurant

September 27, 2013

Restaurants have waitlists an average of 6.6 hours per week, with parties waiting 23 minutes on average for a table, according to data from a new study…

Do you know your customer loyalty quotient?

Customers buy 20 percent more product and also accelerate purchase frequency by 20 percent when motivated by a reward.

CFO: Domino's digital channels enhance brand, loyalty

by Alicia Kelso — Editor, QSRWeb.com

Data from digital platforms allows brands to create more targeted promotions based on customers' behavior and history.

The Loop Pizza Grill rewards kids for Jaguars games

September 24, 2013

Jacksonville, Fla.-based The Loop Pizza Grill will host a kids-eat-free promotion each Monday night following a Jaguars' Sunday home game. The offer is valid…

Domino's adds features to speed up online ordering

September 23, 2013

Domino's Pizza kicked off a national campaign today to promote its enhanced online ordering profiles platform, which allows customers the ability to save…

Papa Murphy's prototype created to redefine Take 'N Bake

by Alicia Kelso — Editor, QSRWeb.com

Digital menu boards are a key design feature in the brand's new store design.

Empathica acquired by Mindshare Technologies

September 19, 2013

Mindshare Technologies, a provider of Voice of the Customer technologies, has acquired Empathica, a provider of social Customer Experience Management solutions.

Consumers rank most-trusted restaurant review sites

September 19, 2013

According to a new study from Maritz Research, one in four consumers believe the information available on restaurant ratings sites is unfair, and many have…

Papa Murphy's ranks as top pizza brand among consumers

September 18, 2013

Empathica Inc., a provider of Customer Experience Management solutions, has released its pizza/pasta brand findings from the 2013 Quick Service Restaurant…

How negative word-of-mouth marketing can help your brand

Negative comments indicate brand passion that can be turned into engagement.

5 ways technology is transforming dining experiences in the UK

September 11, 2013

PaymentSense, a United Kingdom-based card payment and EPoS provider, has compiled a list of some of the ways technology is being used to keep restaurant…

5 things wrong with your mobile website

It will make a huge impact if you convert your menu out of the pdf format on your mobile site.

Back to school – Back to basics

by Ed Zimmerman — President, pizza.com

It is cheaper to sell more to current customers than find new ones, motivate them.

How Top That! won over the Millennial crowd

Customizable food, mobile and social marketing techniques are attracting the 18- to- 30-year-old crowd to the brand.

NYPD Pizzeria lands atop Orlando pizza list

August 30, 2013

TripAdvisor's recent list of "best pizza restaurants in Orlando, Fla.," features NYPD Pizzeria on Universal Boulevard as No. 1. The restaurant is owned by…