Domino's adds features to speed up online ordering

Sept. 23, 2013

Domino's Pizza kicked off a national campaign today to promote its enhanced online ordering profiles platform, which allows customers the ability to save information and reorder their favorite items in about five clicks.

Domino's online ordering platform was launched about five years ago. These new features shorten the ordering process to about 30 seconds, according to the company.

"Our new campaign is the ultimate in bringing together convenience and value," said Russell Weiner, Domino's Pizza chief marketing officer. "We are extremely proud of the online ordering platform we have made available to our fans and customers for the past five years, and today — with the addition of customized profiles and the ability to place a lightning-fast order from Domino's — it gets even better."

Customers who order at can create their pizza profile by saving their favorite order, as well as address and payment information, then accessing the new "Your Easy Order" and "Your Recent Orders" sections in the future to reorder more quickly.

Also beginning today, Domino's will be awarding $10 gift cards — 100 per day– to those who create a pizza profile and place an order using it any time before Dec. 1.

"It is a time of year where families reconnect at the dinner table, and it is on us to ensure we give them the easiest, quickest ways to order — as well as a great value offer to feed the family," Weiner said.

Read more about online ordering.

Topics: Customer Service / Experience, Domino's Pizza, Online / Mobile / Social, Online Ordering

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