The hidden benefit of SMS text marketing messages

Erin Levzow, Director of Digital and E-commerce at Wingstop, points out a key benefit of SMS promotions that you may have overlooked.

Building loyalty with mobile: Where to start?

Eric Buckner, Senior Product Manager - Mobile for Sears Holdings, discusses where to start when considering a mobile loyalty program.

Fishbowl launches guest data analysis solution

January 29, 2015

Fishbowl's Guest Analytics solution analyzes POS, loyalty, email, social, online ordering, reservations and guest satisfaction data.

Best practices for developing, deploying a mobile app for your brand

Your app is an extension of your brand, and an app with sub-par design or functionality can do serious damage to that brand.

How restaurants are using gamification to increase engagement in loyalty apps

by Brenda Rick Smith — Editor, Networld Media Group

Restaurants are discovering the power of leveraging apps, loyalty programs and games to engage customers and drive traffic.

How to choose the best rewards for your loyalty program

by Bob Leonard — Owner, Bolen

It's important to set the minimum purchase amount at a reasonable level so customers don’t get frustrated that they are never earning punches and thus feel…

Agreement enables Paytronix Rewards, NCR Aloha POS integration

December 17, 2014

The new Cloud Connect integration will enable Paytronix to integrate, maintain and deploy its solution across NCR’s install base of more than 100,00…

New app gives customers menu, nutritional info across brands

December 9, 2014

App users can to view detailed nutrition information for each entree and search for selections that meet specific dietary requirements.

Having a loyalty app will help increase your bottom line

by Bob Leonard — CEO, iMobile3

Membership in loyalty programs is growing at a rate of 26.7 percent and loyalty programs can increase a brand’s market share by 20 percent.

Boston Pizza selects Paytronix for 'MyBP' loyalty program

November 17, 2014

Paytronix Systems Inc. has announced that Canada's Boston Pizza has selected the Paytronix Rewards platform as the foundation for its new Boston Pizza MyBP…

Mobile payments: Where the consumers are going

by Alicia Kelso — Editor, QSRWeb.com

To approach mobile payments, make sure your guests want it, that you have the right infrastructure in place and that you have a plan for the data you can…

Thanx launches customer loyalty program nationwide

November 4, 2014

Thanx Inc., a loyalty solution provider, has officially launched nationwide today. The company announced direct relationships with MasterCard and Visa, as well…

Which is better for your business: A mobile website or a mobile app?

by Bob Leonard — CEO, iMobile3

Millennials expect your website to have more than just your location, hours of operation and phone number; they want to see your menu, reviews, promotions and…

Apple Pay to lead the way in customer loyalty

by Jitendra Gupta — Mobile CRM Director, Punchh

By the end of 2015, it’s expected nearly every retailer will have NFC readers.

PieZoni selects LevelUp loyalty and mobile payments app

October 9, 2014

Rhode Island-based PieZoni's, a 16-location pizza brand, has announced a partnership with LevelUp to release its new loyalty app. According to a press release…

Where's my (your) money? Overcoming mobile payment growing pains

Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.

The world has gone mobile and you should, too

by Bob Leonard — CEO, iMobile3

As of right now, about 15 percent of restaurants accept mobile payments, but this is expected to rise to 68 percent in 2015.

Old Chicago issuing pizza punch cards to incentivize specialty pizza trial

October 1, 2014

To celebration National Pizza Month in October, Old Chicago Pizza & Taproom is providing guests with a pizza punch card throughout the month. Those who try…

Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

Starbucks, Dunkin' rank high for digital gifting experience

September 30, 2014

RSR Research today released results of its fourth benchmarking study on the digital gifting industry, "Digital Gift Cards: Rewriting the Gifting Rules in the…