Apple Pay to lead the way in customer loyalty

by Jitendra Gupta — Mobile CRM Director, Punchh

By the end of 2015, it’s expected nearly every retailer will have NFC readers.

PieZoni selects LevelUp loyalty and mobile payments app

October 9, 2014

Rhode Island-based PieZoni's, a 16-location pizza brand, has announced a partnership with LevelUp to release its new loyalty app. According to a press release…

Where's my (your) money? Overcoming mobile payment growing pains

Having the ability to send relevant promotions, rewarding users with instant incentives and providing security thresholds are critical components.

The world has gone mobile and you should, too

by Bob Leonard — CEO, iMobile3

As of right now, about 15 percent of restaurants accept mobile payments, but this is expected to rise to 68 percent in 2015.

Old Chicago issuing pizza punch cards to incentivize specialty pizza trial

October 1, 2014

To celebration National Pizza Month in October, Old Chicago Pizza & Taproom is providing guests with a pizza punch card throughout the month. Those who try…

Apple Pay's impact on restaurant loyalty marketing

Focusing on the creation of an experience that’s easy for the customer, instead of optimal for the brand, makes customers feel like VIPs.

Starbucks, Dunkin' rank high for digital gifting experience

September 30, 2014

RSR Research today released results of its fourth benchmarking study on the digital gifting industry, "Digital Gift Cards: Rewriting the Gifting Rules in the…

How to cultivate a loyal guest at your restaurant

Loyal guests don’t just randomly happen: they are cultivated through good food and great experiences.

Beanstalk Data announces strategic partnership with Olo

September 16, 2014

The partnership brings together Beanstalk's SaaS platform and Olo's digital ordering.

Webinar will explore why millennials are dining out less

September 10, 2014

Dan Santy, president of Santy Integrated, and Adam Pierno, director of Brand Strategy and Planning, will share their insights into how millennials decide what…

iPhone mobile payment option opens up opportunity for marketers

by Brenda Rick Smith — Editor, Networld Media Group

With Apple's rollout of Apple Pay, now might be a good time for marketers to get to know Passbook.

5 reasons restaurants should offer gift cards

Gift cards are a low-cost marketing tool that can help any size restaurant boost sales, order values and profit margins, and can deepen customer relationships.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

Deli meat supplier launches loyalty program

August 12, 2014

Supplier Norbest Inc. recently announced the launch of a new loyalty program for customers that allows customers to earn points on qualifying products and…

4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

Mobile CRM is a game changer that puts every restaurant on an even playing field

by Jitendra Gupta — Mobile CRM Director, Punchh

Heavy users of a brand do respond to rewards, but most customers prefer nuanced benefits, like special status as a VIP who gets access to private promotions.

Papa Murphy’s scores high for guests’ ‘intent to return’

July 9, 2014

Market Research firm Technomic has released new data examining restaurant guests’ intent to return and their reasons for doing so, which vary by generation…

Agilysys expands restaurant solution to include loyalty, payment gateway

July 8, 2014

Agilysys Inc., a provider of IT and hospitality software and services, announced it has expanded its rGuest product offering to include solutions for online…

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

Paytronix adds four POS integrations to its rewards platform

June 30, 2014

Paytronix Systems Inc. announced that it has expanded its rewards platform with integrations to four additional POS systems, including Par Pixel Point, Digital…