Restaurant advertising falls short of being memorable, relatable

October 17, 2013

A new white paper released by market research firm Technomic reveals what consumers think about leading restaurant brands' advertising efforts. As reported in…

How to add the right beverages and desserts to the menu mix

by Alicia Kelso — Editor, QSRWeb.com

Don't be bullied into doing something just because a competitor is doing it well.

Denver Papa John's sales up from 'Peyton factor'

October 16, 2013

Peyton Manning's Papa John's franchised locations in the Denver area are reportedly performing very well. One of the 21 locations has experienced a 25-percent…

Pizza Pizza promo benefits Children's Miracle Network

October 15, 2013

Pizza Pizza is wrapping up National Pizza Month by offering discounted pizzas in an effort to raise more than $150,000 for 14 children's hospitals across…

How to get a customer to come back to your restaurant

The most successful small businesses get more than 60 to 70 percent of their customers coming back on a monthly basis.

The Rock, Wood Fired Pizza adds delivery service

October 14, 2013

Seattle's The Rock, Wood Fired Pizza & Spirits has launched a new delivery service available to the city's Queen Anne neighborhood. To celebrate, drivers…

Restaurant industry responds to government shutdown with promos, pleas

October 11, 2013

Pie Five Pizza is the latest restaurant brand to launch a promotion in response to the government shutdown. The fast casual pizza concept is offering free…

Dominos, KFC leading social media restaurants in India

October 11, 2013

Unmetric, a New York-based intelligence firm, has researched the social media activity of 15 QSR brands in India, measuring Facebook, Twitter, YouTube and…

Yum! Brands' volunteer initiative nets $250K for nonprofit agencies

October 11, 2013

Yum! Brands, parent company of KFC, Pizza Hut and Taco Bell, is awarding more than $250,000 in grants to qualifying nonprofit agencies as part of the company's…

NYPD Pizza adds partnership with nonprofit health care group

October 11, 2013

Arizona-based NYPD Pizza has announced a year-long corporate partnership with Banner Health Foundation, the philanthropic resource for Banner Health.

Punchh adds next-generation mobile CRM, new COO

October 10, 2013

Punchh, a provider of mobile CRM for the restaurant industry, has launched a new product — Big Data Customer Segmentation — to further expand its market…

Papa John's names Arby's exec as new chief marketing officer

October 10, 2013

Papa John's International Inc. today announced the hiring of Bob Kraut as senior vice president and chief marketing officer.

Papa John's Houston using location-based Twitter engagement to attract customers

October 10, 2013

Papa John's Houston system has reported a 52-percent Twitter conversion rate — followers to customers — from the deployment of HipLogiq's SocialCompass app.

Pizza Hut's WingStreet plans first national ad campaign

by Alicia Kelso — Editor, QSRWeb.com

Pizza Hut China plans leverage the brand's momentum to grow its Casual and Home Services businesses.

California pizzeria marks 30th birthday with daily promos

October 9, 2013

Santa Rosa, Calif.-based La Vera Pizza is marketing its 30th anniversary with special offers every day throughout October. The family owned and operated…

Blaze Pizza marks new opening with Facebook promotion

October 9, 2013

Blaze Fast-Fire'd Pizza today announced the opening of its newest restaurant, located in the La Cañada Town Center at 990 Town Center Drive. La Cañada is…

Mobile Websites Made Easy: Tips for Restaurant Operators

Mobile devices are quickly becoming the tool of choice to aid in dining decisions. A restaurant without a mobile website can be at a serious competitive…

5 ways to market your restaurant catering holiday program

by Erle Dardick — CEO, Monkeymedia

The most valuable marketing tool available to you as a restaurant operator is your people; train them.

3 tips for responding to Yelp reviews

Sending a private message is like sending a personal email and is best used to thank patrons for writing a positive review.

Zagat pizzeria winner challenges other concepts to pizza cook-off

October 8, 2013

A week after being named the "Best Pizza in the U.S." by Zagat, Michael's Pizzeria in Long Beach, Calif., is challenging other concepts on Zagat's list to a…