Restaurants offer not-so-spooky Halloween specials

by Molly Wike — Intern, Networld Media Group

Restaurants of all kinds are offering Halloween specials for young guests.

5 prep steps to maximize holiday restaurant business

by Seshu Madabushi — Founder & CEO, mKonnekt

Don’t look now, but the holiday season has, in the view of many, already started. For retailers, this is cash-or-crash time. For restaurant operators, this…

7 ways to "Wow" your customer base

Brands often over-think the process when they’re attempting to come up with great ways to "surprise and delight" their customers. It doesn't have to be…

PizzaRev features Brussels sprouts, bacon on new pizza

October 12, 2016

PizzaRev's seasonal special pizza, a maple-roasted Brussels sprouts and bacon creation, is now available at the brand's 45 restaurants, according to a press…

Fast Casual Summit: Why being different is better for your brand

by S.A. Whitehead — Food Editor, Net World Media Group

A restaurant's differences are its keys to greater value and desirability, says branding guru Sally Hogshead, CEO and founder of Fascinate.

How do millennials love thee? Let 'em count the ways

by Seshu Madabushi — Founder & CEO, mKonnekt

Millennials are a prime focal group for targeted marketing, a relatively untapped approach that marketers are slowly lining up to use for this age demographic.

MOD Pizza announces fan pizza winner

October 5, 2016

A creation dubbed simply, "The Petra," took home the grand prize in MOD Pizza's nationwide create-your-own fall pizza fan contest. The creation was named after…

Free books and fire truck-delivered pizza: Two pizza powerhouses show benefits of cause-based campaigns

by S.A. Whitehead — Food Editor, Net World Media Group

Mega-chain pizza brands, Domino's and Pizza Hut, are pulling out all the stops this fall to show the world how the Big Pie Guys and Gals do marketing with a…

RetailMeNot's latest marketing approach is one restaurateurs might want to consider

by S.A. Whitehead — Food Editor, Net World Media Group

RetailMeNot is taking an interesting approach to product promotion that restaurateurs might not only find fun to review, but might also consider for…

Want social media success? Just EAT it

by Megan Redzia — Account Executive, SGW Communications

When it comes to social media success, it can be tough to remember that it's all about quality, over quantity in most cases. But the good news is, if you can…

Free webinar: How to Create Loyal Guest Behavior

September 1, 2016

Restaurant chains across the country are continuing to build and execute loyalty programs that provide immediate and sustainable results.

3 steps to "wow-ing" customers with your loyalty program

by Brad Marg — Chief Operating Officer, Clutch

Last year, Google released data showing that "near me" searches on their platform doubled between 2014 and 2015. According to this USA Today article, Google’s…

6 tips to get the most from your restaurant signage (Part 2)

by S.A. Whitehead — Food Editor, Net World Media Group

Graphics and signage can make a significant difference to a restaurant’s connection with its customers. To that end then, we provide six tips on how to…

How using customer data will make you a better marketer

by Dave Bennett — President & CEO, Mirus Restaurant Solutions

Marketing sometimes gets a bad rap as being immeasurable fluff, but no one can argue with marketing built on factual data that can also be measured.

RSR reveals digital gift card winners

August 23, 2016

 Retail Systems Research has published the report, "Digital Gift Cards In 2016: Where Omni-Channel Strategy Meets Customer Expectations." 

Online or offline: Ways your restaurant can tap into Pokemon Go craze

by Seshu Madabushi — Founder & CEO, mKonnekt

In the annals of gaming history, this summer will go down as the summer of Pokemon Go. The augmented reality game has players worldwide out on the streets and…

Remember the '70s? Mr. Gatti's does and wants you to, too

by S.A. Whitehead — Food Editor, Net World Media Group

There's gold in those olden days for brands such as Mr. Gatti's that are finding nostalgia might be the best path into the future.

Big reasons why big data can vastly improve marketing efforts

by Susan Lietz — SVP, MarComm, Tapad

We all know the big, failed product launches, especially those from companies known for marketing greatness like New Coke, the Arch Deluxe and Orbitz soda.

5 great ways paid social ads can equal more restaurant reviews

by Alex Membrillo — CEO, Cardinal Web Solutions

It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use…

What's it worth to dress like me? About $8 million if you're Chick-fil-A

by Eli Portnoy — CEO, Sense360

Chick-fil-A conducted its annual Cow Appreciation Day about a month ago, on July 12. If you're not familiar with this event, it's an annual rite at the chain…