Marketing News & Media
Pinkberry/Paytronix promotion reveals open rates' 'dirty little secret'
April 26, 2017
Last Independence Day, Pinkberry generated a few of its own fireworks when it launched a wildly successful double points ice cream promotion using the brand's…
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How well do you mitigate risk? Learn from those who have been there
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Companies face a new set of risks in today's marketplace due to new technology. The need to manage human resources remains as critical as ever.
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3 execs describe how to take on the world without losing your brand
by S.A. Whitehead — Food Editor, Net World Media Group
Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit…
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Restaurant industry upbeat for 2017; big year for digital marketing
April 24, 2017
This year promises to be a lucrative one for the restaurant industry, according to the Toast Restaurant POS "Restaurant Success in 2017 Industry Report," which…
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Wendy's twitter-mania: Is brand 'character assassination' a dead end?
by S.A. Whitehead — Food Editor, Net World Media Group
There has long been a credo in advertising that great brands don't denigrate, they differentiate since some argue that when chains start taking shots at each…
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Restaurants dish out savings to soothe the stressed tax filer
by S.A. Whitehead — Food Editor, Net World Media Group
Restaurants are doing their part to calm the masses with money-saving deals on Tuesday, the nation's day of shared tax-paying pain.
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New tech finds, funnels real-time restaurants digital sign content
April 11, 2017
Allure is debuting an advanced content automation technology for digital signs and other devices used in the fast food and fast casual sectors. Allure…
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Pie Five, Firehouse, First Watch,Pei Wei execs discuss 'the good, the bad and the ugly' of online reviews
by S.A. Whitehead — Food Editor, Net World Media Group
A recent survey found that 61 percent of the dining public check online reviews before visiting a restaurant. How those reviews can help or hurt sales was a…
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Hot Heads & Rapid Fired Pizza founder on a regional growth approach
by S.A. Whitehead — Food Editor, Net World Media Group
Hot Heads Burritos founder, Ray Wiley, is on a roll again, this time with a fast pizza concept, called Rapid Fired. The chain has taken a regional approach to…
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Why playing the 'right' background music increases sales
by Cherryh Cansler — Editor, FastCasual.com
Restaurants that play a carefully selected mix of music reflecting their cultures can increase sales by more than 9 percent, according to a 2016 study.
read nowPapa Murphy's capitalizes on nation's 'eat-at-home' trend
April 4, 2017
Take-and-bake chain, Papa Murphy’s, is angling to steal market share while the trend toward eating at home continues to sweep U.S. households. In a nod to what…
read nowSocial Media Marketing Guide for Food Truck Success
This guide is designed to give food truck operators an understanding of social media marketing.
Presented by FoodTruckOperator.com
download nowStudy: Consumers receptive to chatbots
March 30, 2017
A majority of consumers are comfortable talking with a chatbot yet only a fraction have engaged with one, according to the 2017 Mobile Consumer Report from…
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Rosati's CEO: 'If your company is a boys club then join the club'
by Cherryh Cansler — Editor, FastCasual.com
Marla Topliff, president of Rosati's Pizza, fell in love with the restaurant business after working as a marketer for Rosati's.
read now3 pizza concepts adopt Punchh platform
March 23, 2017
Punchh, a restaurant technology platform, added MOD Pizza, Pizza Inn and PizzaRev in the second half of 2016, according to a press release.
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NRA implores Congress: 'Keep debit-swipe fee controls in place'
March 22, 2017
The National Restaurant Association has joined forces with dozens of other restaurant groups to launch a campaign against repealing debit swipe-fee protections…
read nowFish and pizza? Yes, please at Rapid Fired
March 21, 2017
Fish-focused events, including the Lenten season being celebrated by many Christians, can be real puzzlers for pizza chains. Rapid Fired Pizza, however, thinks…
read nowCompany launches platform to lower costs of mobile-ordering deployments
March 21, 2017
Avanti, the company that provided Subway with its mobile-ordering platform, has made it possible for smaller chains to use the same type of system since it…
read nowDomino's Tracker commercial takes TV viewers on a 'day off'
March 20, 2017
After Domino's said its "tracker" has monitored the progress of more than 100 million orders over the last eight years of its existence, it's finally getting…
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5 key actions to maximize mobile email marketing
by Seshu Madabushi — Founder & CEO, mKonnekt
Being in the restaurant business today means being in the business of mobile communication. These five steps are key to making that mobile marketing work well.
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