Video

How Plink works: A Q&A with CEO Peter Vogel

At this year's Retail Customer Experience Executive Summit, attendees got to spend some time with Peter Vogel, CEO of Plink, a platform that allows shoppers to earn points and rewards by dining and shopping offline. Brands that have tested Plink include Taco Bell, Dunkin' Donuts, Quiznos and Arby's. Vogel spoke with editor Cherryh Butler about his company, and the benefits it offers to both customers and operators.

September 12, 2012