Millennial marketing guru gives sneak peek of Fast Casual Executive Summit keynote

May 6, 2013

Creating brand fans out of Millennials -- consumers ages 18 to 34 -- is key for every restaurant's success. Jeff Fromm, millennial expert and 2013 Fast Casual Executive Summit keynote speaker, chats with Cherryh Butler, senior editor of FastCasual.com, on how he'll teach restaurant operators to engage the group that numbers 80 million and represents more than 21 percent of consumer spending.

Jeff's keynote "Millennials: Now Seating 80,000,000" will provide attendees with tools to guide their thinking for the future and help ensure they are marketing to this undeniably powerful demographic.

 


Topics: Customer Service / Experience, Marketing / Branding / Promotion

Companies: Fast Casual Executive Summit


PR guru shares tips to saving your brand from a crisis

Ellen Hartman, CEO of Hartman Public Relations, taught the attendees of this year's Restaurant Franchising & Innovation Summit in Dallas about the importance of having a risk-management plan. Key steps, however, to defusing any negative event, from a food safety...

C-Speak: Effective discounting vs. lazy marketing

Fishbowl's chief analytics officer chats about how offering untargeted, heavy discounts can hurt sales.

Sponsored by: Fishbowl

Former Chipotle, McDonald's exec: 'Leadership development has evolved'

Cultivating leadership and developing oneself is key to success, according to Bobby Shaw, a veteran executive of several brands, including Chipotle and McDonald's.

Biju's Little Curry CEO gives tips on how to win big with retail partnerships

Biju Thomas, founder of Biju's Little Curry Shop, discussed how he successfully partnered to open inside Whole Foods.

Industry execs 'Spread the Love' at Restaurant Franchising & Innovation Summit

Restaurant executives from all over the world gathered in March at the Restaurant Franchising and Innovation Summit in Dallas to not only learn from one another about growing their businesses, but also make more than 10,000 peanut butter and jelly sandwiches.

C-Speak: Is your audit program helping you attract customers?

Watch this video interview with a foodservice expert to learn why so many audit programs fail and what brands should know when searching for, designing and implementing their own plans.

Sponsored by: The Steritech Group

Summit summations: Dallas event delivers Texas-sized dividends

Katie Fuhrman of MomentFeed; Kimberly Brastad of Dairy Queen; Keith Hill of I Love Bacon; Jamal Bara of Waterfall; Demetra McLain of DW's Subs and Jacquelyn Cirko of Groupon, give an inside look to their Summit experiences.

Saladworks CEO reveals brand's 5-step come-back strategy

Saladworks was facing bankruptcy in 2015, when Centre Lane Partners bought it for nearly $17 million. Since then, CEO Patrick Sugrue has been working to breathe new life into the 30-year-old brand. "You have to be able to fail fast...

BuzzFeed exec schools restaurateurs on mastering customer engagement

Jennifer Klawin, SVP, brand strategy, West Coast for BuzzFeed, shared social media tips with restaurateurs.

Why Restaurant Franchising & Innovation Summit is taking on London

Restaurant franchises hoping to grow in the UK must embrace innovation and technology.

Japanese Domino's customers get pies by reindeer

Domino's — never one to shy away from a delivery challenge — has opted to go "old school" for its latest delivery dilemma work-around in the snowy northernmost part of Japan, Hokkaido. The chain is dispatching antlered delivery drivers this...

How mobile allows Cici's Pizza to deliver enhanced customer experience

Tim Tang of Hughes interviewed Douglas Kwong, Digital Director of Cicis Pizza at the 2016 CONNECT Mobile Innovation Summit, about how the chain uses digital marketing to delight its customers.

Fast Casual Exec Summit attendees learn that success isn't just about food, it's about the people

The Fast Casual Executive Summit 2016 brought together hundreds of c-level executives to learn from one another in Dana Point, California.

Video: Retailers dive into technology at Interactive Customer Experience Summit

The Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours.


Related Content


Latest Content

Get the latest news & insights


NEWS

RESOURCES

TRENDING

FEATURES