'Stealth health' menu approaches are on trend
Katie Cameron, former senior marketing director at Sizzler and current senior business development manager at Technomic, discusses the current menu trends across the restaurant industry. Health and nutrition focuses, she said, are driving most of these trends, and brands are smart to use a "stealth health" approach.
Stealth health basically means making subtle differences with better health implications, such as salt reduction and smaller portion sizes.
These trends are also trickling onto the children's menu, Cameron said. Kids, and parents, want more healthful options from restaurants.
Customers now make decisions about where to eat on a more local level, so restaurateurs must adapt their marketing strategies.
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