Top 10 brand and marketing trends for 2010

Value will be important and conveyed in many different ways.

Build a pizza ordering app

A tech company has debuted a customizable iPhone app for the foodservice sector.

The debate on free

by Sandy Lechner — client contact, The Synergy Media Team

Done right, there's great ROI in giving away food to make loyal customers out of new ones.

More than just a slice

Toppers' new Myza personal-size pizza aims to steal QSR crowds, encourage trial.

Localization equals innovation for pizza franchisors

Now is the time to harness individual markets for company-wide success.

Back to business basics for 2010

Boost productivity and efficiency with these eight elemental operational steps.

Shrinking alcohol sales demand differentiated beverage programs

Technomic associate advises operators to go for value after a projected drop in 2010 alcohol sales.

A holistic approach to measuring social media ROI

How to start the long process of gauging your SM successes.

Health care reform bill contains menu labeling provision

Pending nutrition fact legislation for chains of 20-plus units has the foodservice industry divided over fairness of its application.

'Brand' -- what does it mean to today's marketers?

by Sandy Lechner — client contact, The Synergy Media Team

With promotional dollars at a premium, "branding" needs to take a distant back seat to return-on-investment-based programs for many regional chains.

Pizza and beer night, reinvented

Adding robust craft beer offerings can put your pizzeria in a category of its own--especially in the growing fast casual segment.

HotBox Pizza's 'National Breadstix Day' marketing boon

Edgy Midwestern chain engages young customer base through social media campaigns like "12 Days of Stix."

Zagat's 2010 America's Top Restaurants Report

Survey finds restaurant-goers are eating green, ordering online and craving Italian

To 'C' or not to 'C'?

Reviewing the pluses and minuses of commissary-made dough.

Naples Tomato's great franchising experiment

New pizza franchise owner Jack Serfass encourages franchisees to localize produce, meats and wine list. 

New ‘green' pizza box company officially launches Monday

ECO Inc.'s GreenBox is 100 percent recycled and resourceful—like its social media strategy.

Better branding through cooking classes

Community-based chains should look at 'teach-marketing' as an innovative way to differentiate. 

New Facebook tool for restaurants drives brand awareness

Wednesday webinar will focus on one pizza chain's success using GoRecommend.

New Pizza Patron president reveals formula for success

Sticking to their niche and continued community involvement will help grow the brand to 700-plus.  

Hungry Howie's to donate over $100K to breast cancer foundation

A portion of the pizza chain's October sales will benefit National Breast Cancer Foundation Inc.