How to extend the brand experience beyond your restaurant's four walls

by Alicia Kelso — Editor, QSRWeb.com

You have to commit to social media, spending time there and deeply engaging with your customers.

Wheat down nearly 80 cents from last month

by Alicia Kelso — Editor, QSRWeb.com

Gas prices inch up as pumps start switching to summer blends.

Restaurant marketers: Fear of failure kills creativity

by Alicia Kelso — Editor, QSRWeb.com

In order for a marketing strategy to be successful, the operations team has to execute.

For the restaurant industry, mobile payments move into critical mass phase

by Alicia Kelso — Editor, QSRWeb.com

Finding a good partner and testing are critical, as the mobile app is an extension of your brand.

Are you ready to add off-premise catering to your business?

by Alicia Kelso — Editor, QSRWeb.com

Catering should never be an afterthought; it's a lot of work and it reflects your reputation and brand.

Menu trends: 'Bland isn't acceptable anymore'

by Alicia Kelso — Editor, QSRWeb.com

Brands’ innovation processes should be influenced directly by consumer feedback.

Papa Murphy’s trading at post-IPO lows

by Alicia Kelso — Editor, QSRWeb.com

Wheat and cheese prices continue gradual declines.

Restaurant execs share successful mobile campaign stories

by Alicia Kelso — senior editor, QSRweb.com

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

Steady optimism rises from the NRA Show floor

by Alicia Kelso — senior editor, QSRweb.com

Most exhibitors agreed this year’s traffic provided better quality leads.

Cheese prices continue gradual decline

by Alicia Kelso — senior editor, QSRweb.com

Gas prices remain steady for the past few weeks.

Plenty of new product launches expected at the National Restaurant Association Show

by Alicia Kelso — senior editor, QSRweb.com

Mobile and digital continue to be top trends, as does integrated technology solutions.

The top online ordering trends to help grow your restaurant

by Alicia Kelso — senior editor, QSRweb.com

An online customer is more likely to re-order within 60 days than a walk-in customer, simply because the platform is more accessible.

The difference between ‘OK’ and ‘delightful’ restaurant experiences

by Alicia Kelso — senior editor, QSRweb.com

Those who rate their experience a 5 out of 5 on satisfaction are eight times more likely to recommend the restaurant than those who rated it a 4 out of 5.

Convenience, customization behind the rise of take-and-bake concepts

Carryout concepts are in step with consumers' time-pressed demands and startup costs are lower than traditional units.

Wheat prices spike nearly 50 cents in a week

by Alicia Kelso — Editor, QSRWeb.com

Gas prices starting to fall after spring peak.

5 mobile mistakes to avoid on your restaurant's website

If you have a Flash website you're likely missing out on traffic from mobile users and search engine users.

Patxi's takes a cue from customers to mark 10 years

Pizza concepts have added variety and have stepped up their quality of ingredients, CEO says.

Cheese prices finally show some relief

by Alicia Kelso — Editor, QSRWeb.com

Papa Murphy's makes its debut on the stock market.

Domino's digital sales flirt with 50 percent

by Alicia Kelso — Editor, QSRWeb.com

Unlike other concepts, weather positively influenced the chain's business during Q1.

Fast casual heats up restaurant industry with 11 percent growth

by Alicia Kelso — Editor, QSRWeb.com

More QSRs and full-service restaurants are expected to realign their formats to compete more aggressively.