Domino's asks 'Do you want pavement with that pizza, sir?'

Domino's asks 'Do you want pavement with that pizza, sir?'

In what is surely one of the more offbeat pizza brand promotions in the world of foodservice,  Domino's Pizza this week said it's now asking customers to nominate their town for pothole repairs at pavingforpizza.com.

"We don't want to lose any great-tasting pizza to a pothole, ruining a wonderful meal," Domino's USA President Russell Weiner, said in a news release about the new marketing endeavor.  

Thus far, the chain has already worked with four cities nationwide to patch the pavement and ease the ride for delivery drivers and their precious cargo en route to customers in Bartonville, Texas and Milford, Delaware as well as Athens, Georgia and Burbank, California. 

Customers interested in nominating their town for a paving grant from Domino's may enter their zip code at pavingforpizza.com. If their town is selected, the customer will be notified and the city will receive funds to help repair faults in their roadway asphalt.

The chain is also running a featured special along with this municipally minded marketing venture. The Domino's carryout special features a large three-topping pizza for $7.99. Customers can order the carryout deal over the phone, in-store, at dominos.com, via Domino's mobile ordering apps or any one of Domino's AnyWare platforms, including text, tweet, Google Home or Apple Watch. 
 


Topics: Business Strategy and Profitability, Customer Service / Experience, Marketing / Branding / Promotion, Social Responsibility


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