Operations
Panago Pizza recharges: CEO on going 'back to what we do best' with new menu, Canadian ingredients, value focus
Panago Pizza has launched a major brand refresh, centered on the rallying cry "Panago for it!," which focuses on elevating pizza quality with 100% Canadian ingredients, introducing new menu items and offering better value to make great pizza more accessible to customers nationwide.
November 20, 2025 by Mandy Wolf Detwiler — Editor, Networld Media Group
British Columbia-based Panago Pizza, which has 170 locations nationwide, just refreshed its brand image and menu, bringing what it says is better pizza, fresh flavors and more way to save to Canadians.
Its new rallying cry, "Panago for it!," brings fun to the pizza brand, and an updated menu by Executive Chef Ryan Stone prioritizes premium Canadian ingredients like 100% Canadian wheat in every crust, 100% Canadian cheese and organic tomato sauce.
"This is about getting back to what we do best: making great pizza and sharing it with Canadians," Sean DeGregorio, CEO of Panago Pizza, said in a press release about the brand and menu refreshes. "We're reinvigorating our franchise family and customers by delivering great ingredients, fresh new flavors, and deals to make enjoying pizza easier than ever."
Canadians can expect to see a new national commercial, advertisements and new box designs. There are also exclusive offers and limited-time deals on the Panago mobile app, where users can easily place orders for pickup or delivery.
Pizza Marketplace talked to DeGregorio in an email interview to learn how the brand refresh will recharge Panago Pizza and what it means for the future of the company.
Q: What was the primary motivation behind launching the "Panago for it!" brand refresh, and how does this new rallying cry aim to resonate with Panago's existing and new customers? Why now?
DeGregorio:We wanted to reignite what's always made Panago special: great pizza made with Canadian ingredients, and a spirit of connection that brings people together. "Panago for it!" captures that energy. It's fun, bold and optimistic, a rallying cry to go for the good stuff in life, starting with great pizza.
Consumers are watching their spending but still craving quality, and we saw an opportunity to remind Canadians that Panago delivers both. This refresh reaffirms our commitment to great pizza and brings a new sense of momentum to our franchise family and customers alike.
Q: The press release mentions a focus on "better pizza for every budget." Can you elaborate on the key features of the new Everyday Value Menu and how Panago is balancing premium Canadian ingredients with affordability?
DeGregorio:Our Everyday Value Menu was designed to make great pizza accessible to more Canadians, without compromising on quality. We are also offering limited-time deals, digital offers and value bundles to ensure Canadians can enjoy pizza night without breaking the bank.
Balancing affordability with quality starts with our sourcing: we use 100% Canadian wheat in every crust, 100% Canadian cheese and organic tomato sauce. By working closely with local suppliers and optimizing our operations, we can keep ingredient standards high while offering promotions for guests to save.
Q: Executive Chef Ryan Stone led the culinary evolution. Beyond the new Pesto pizzas, drizzles and sides, what is the most significant change customers will notice in the core pizza recipes, particularly regarding the commitment to Canadian ingredients?
DeGregorio: We've taken a "back to our roots" approach, focusing on Canadian-produced ingredients. Every pizza starts with 100% Canadian wheat, cheese sourced from Canadian dairy farms, and our signature organic tomato sauce. That foundation allows us to deliver cleaner, brighter flavors and better consistency nationwide.
Ryan's culinary direction is about elevating familiar favorites while adding layers of innovation, details like new drizzles, seasoning blends and ingredient pairings that make each bite more memorable.
Q: How is this brand refresh being implemented across 170 locations nationwide? Will customers see immediate changes in store designs, or is the refresh primarily focused on the menu, packaging, and marketing materials?
DeGregorio: Customers will see the refresh come to life through an integrated strategy with a new commercial airing in British Columbia, Alberta, Saskatchewan and Ontario on Connected TV and YouTube, and social ads on Google, Facebook, Instagram and TikTok. The commercial and social campaign will run until January. Our in-store touchpoints include new menu boards, backlit posters, pizza boxes and posters. The refresh will be seen on Vancouver Canucks games and Canucks Radio Network.
The goal is to ensure every customer interaction, whether it's online or in-store, reflects the renewed Panago energy.
Q: With the launch of new specialty sides like Mozzarella Triangles and Crispy Ravioli, what is the strategy for expanding the non-pizza offerings, and how do these new items complement the core pizza menu?
DeGregorio: Pizza will always be at the heart of Panago, but our sides are designed to enhance the experience — to make sharing, snacking and entertaining even better.
We're introducing sides that match the same quality standards as our pizzas — made with premium ingredients and chef-inspired recipes. Items like Mozzarella Triangles and Crispy Ravioli are craveable, fun to share, and perfectly complement a pizza meal. They also reflect how Canadians are eating today — mixing and matching small bites, family-style dining, and ordering variety for group occasions.
Q: The press release highlights the Panago mobile app and limited-time deals like Wing Wednesdays. What role will digital channels and exclusive app offers play in the new brand strategy and engaging with customers moving forward?
DeGregorio: Our mobile app and online ordering are designed to make great pizza more accessible, convenient and rewarding. The app is where we'll be introducing exclusive offers and special deals, allowing us to connect directly with our customers and respond to what they love most.
Promotions like Wing Wednesdays (75 cent wings) and free Garlic Bread combos are just the start; customers will see more digital-first offers rolled out regularly.
Q:You mentioned "reinvigorating our franchise family." What initiatives or support is Panago providing to its franchisees to ensure a smooth and successful transition with the refreshed brand and menu?
DeGregorio: Our franchise network is the heart of Panago, so this refresh has kept them top of mind. There was extensive training with the Executive Chef Ryan Stone, visiting stores and training franchisees on the new menu changes from July to September. Franchisees were consulted on specific needs such as new uniforms, local store promotions, and received a detailed webinar and communication on all the elements of the changes and campaign. Franchisee feedback received directly or through the Panago business coaches was considered for price promotions, messaging and local execution of the campaign.
Q: The refresh is launching with new advertisements and box designs. Can you share the overall visual aesthetic of the new look and how it represents the "reignited energy and passion for pizza" at Panago?
DeGregorio:The new visual identity is bold, modern and distinctly Canadian. It's rooted in warmth, optimism and simplicity, celebrating our love for great pizza and authentic flavor.
You'll see brighter colors, cleaner typography and playful design elements that bring our "Panago for it!" spirit to life. The new pizza boxes, for example, are designed to feel fresh and energetic — and serve as thousands of mini-billboards showing off the new brand.
The brand refresh was developed in collaboration with Crew Marketing Partners. The look and feel draws on Panago's deep Canadian roots while positioning the brand as energized and fun for its next generation of fans.
About Mandy Wolf Detwiler
Mandy Wolf Detwiler is the managing editor at Networld Media Group and the site editor for PizzaMarketplace.com and QSRweb.com. She has more than 20 years’ experience covering food, people and places.
An award-winning print journalist, Mandy brings more than 20 years’ experience to Networld Media Group. She has spent nearly two decades covering the pizza industry, from independent pizzerias to multi-unit chains and every size business in between. Mandy has been featured on the Food Network and has won numerous awards for her coverage of the restaurant industry. She has an insatiable appetite for learning, and can tell you where to find the best slices in the country after spending 15 years traveling and eating pizza for a living.
