The Halal Guys has a passionate following of customers. But, while always popular, the brand that began as a New York City food carta never had the kind of crazy-committed following it has today until it initiated its current loyalty program. In fact, within its first six months, The Halal Guys program attracted 50,000 new and insanely loyal customers. And it continues to pay off for the brand.
The success the chain has had, and the lessons The Halal Guys leaders have learned on their journey down "loyalty lane" are the subjects of a recent free webinar no available for on-demand replay.
The webinar was sponsored by Paytronix Systems, a company whose work was pivotal in helping The Halal Guys achieve new and loftier heights in the pursuit of loyal diners.
In the hour-long session, The Halal Guys Marketing Director Andrew Eck related valuable information in response to questions from Paytronix' Stephen Stone. This included three principles that Eck said he believes should be central in any brand's approach to its loyalty program:
- Be authentic: It's critical that restaurant brands stay strongly committed to the origins of their concept. For The Halal Guys that was the idea of great street food, plain and simple;
- Deliver value:Whatever you do in your loyalty approach, be sure that you always give customers, franchisees and investors something of real value for their trust, loyalty and engagement with your brand; and
- Know your guests: Eck said that a prime asset of the brand's loyalty technology is its capacity to provide detailed guest data that helps the chain not only to cater to customers' tastes and preferences, but also to understand how these aspects change over time.
These are just a few of the potentially money-making and often entertaining revelations from the hour-long interview-style webinar, which readers can access right here.
Companies: Paytronix Systems, Inc.
Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.