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5 Technologies Shaping The Future Of Labeling
In this post, we'll look at five technologies shaping the future of labeling for VARs, technology providers, and merchants.
December 22, 2023
The landscape of labeling technology is in a constant state of evolution. The days of labels simply serving as identifiers for products have passed. Today, labels are interactive, data-rich tools that enable unprecedented levels of communication between merchants, products, and consumers. This transformation is mainly due to advancements in technology that have broadened the potential applications of labels.
In this post, we will look at five key technologies that are significantly shaping the future of labeling. Furthermore, we’ll uncover how Star Micronics, an industry leader, contributes to this exciting future.
1. Internet of Things (IoT) Integration
One of the most significant trends influencing the future of labeling is the integration of Internet of Things (IoT) technology. Labels embedded with IoT capabilities can transform ordinary products into smart, connected items. This integration allows real-time tracking, enhanced supply chain visibility, and even consumer interaction.
For instance, labels with embedded sensors can provide data to restaurant managers about the storage conditions of perishable goods or help retailers authenticate products to combat counterfeiting. IoT integration in labeling is not just a futuristic concept; it’s becoming essential to inventory management and customer engagement strategies.
The future of labeling revolves around the latest technologies.
In this evolving 5G IoT landscape, Star’s upcoming CloudPRNT Next technology emerges as a timely innovation. CloudPRNT Next, an advanced version of Star’s existing CloudPRNT technology, offers more efficient, secure, and faster cloud-based printing capabilities. It represents a significant advancement in IoT device communication, greatly enhancing printing across various commercial environments.
This technology is poised to play a crucial role in supporting the dynamic needs of modern labeling and IoT applications in commerce.
2. QR Codes and Augmented Reality
QR codes and augmented reality (AR) are revolutionizing how consumers interact with products. Labels with QR codes can link to digital content, such as product information, user manuals, or promotional videos. Augmented reality takes this a step further by offering immersive experiences.
For example, a wine label could use AR to tell the story of its vineyard or provide food pairing suggestions. These technologies enhance the customer experience, making labels a powerful marketing tool beyond mere identification.
3. Sustainable and Eco-Friendly Materials
Sustainability is a growing concern, and the labeling industry is responding with eco-friendly materials and processes. Though more of an advancement than a technology, biodegradable labels, linerless labels, and labels made from recycled materials are gaining traction.
This shift meets consumer demand for sustainable products and helps companies reduce their environmental footprint. Labels that use less material or that can be easily recycled contribute significantly to the eco-conscious goals of businesses.
PERMANENT LINERLESS LABELS
And, within the linerless label trend, permanent linerless labels are further marking their territory, presenting businesses with a durable and sustainable alternative that resonates with modern needs. In fact, several reasons underscore the growing preference for permanent linerless labels:
- Eco-friendly
- Versatility and increased production
- Reduced inventory space
- Top-quality strong adhesion
- Enhanced safety and reduced downtime
Read more about why permanent linerless labels are on the rise here.
4. RFID and NFC Technologies
Radio-frequency identification (RFID) and near-field communication (NFC) technologies are elevating labels to new heights. Labels equipped with RFID or NFC chips can store and transmit data wirelessly. This technology is ideal for inventory management, as it enables quick scanning and tracking of products.
NFC labels also open up possibilities for interactive customer experiences; for example, tapping a smartphone to an NFC-enabled label could trigger a loyalty program or offer product information.
5. Advanced Printing Techniques and Customization
Advancements in printing technology have made customized and on-demand labeling more accessible and cost-effective. Digital printing allows for greater flexibility in label design, enabling short runs and variable data printing. This means labels can be personalized for specific batches, locations, or even individual customers. These advanced printing techniques empower businesses to create more targeted and engaging labels, enhancing brand recognition and customer loyalty.
Star has also created a label image customization tool for developers and merchants. Label Builder on Star Micronics Cloud Services enables users to design custom labels from scratch or use pre-made templates effortlessly. It offers the convenience of storing up to three designs on the mC-Label3 Multimedia Printer, which can easily be printed using the One Touch multifunctional button, even without an internet connection.
Labeling the Future with Star Micronics
As we look toward the future, it’s clear that these technologies will continue to play a significant role in shaping the labeling industry. Star Micronics is committed to staying at the forefront of these developments, providing businesses with the labeling technology they need to succeed in such a dynamic market.
The latest mC-Label3 multimedia printer by Star is a breakthrough in this space. Whether you’re printing linerless sticky labels, permanent linerless labels, traditional labels, die-cut labels, or standard receipt paper, the mC-Label3 caters to all your needs.
The mC-Label3 multimedia printer from Star Micronics.
It’s also Cloud Ready, able to connect to Star Micronics Cloud Services and Label Builder for customized labels. With Star’s Cloud Services, the mC-Label3 also offers the flexibility to build, store, and later print multiple static receipt/label images at the touch of a button with One Touch Label.
Able to connect to iOS, Android, and Windows devices, it’s equipped with faster SteadyLAN® and introduces the latest technology – TetherLAN. With Star Micronics, you can be confident that your labeling solutions are not just meeting current demands but are also geared for future advancements.
Labeling's Future: Interactive, Efficient, Sustainable
The future of labeling technology is rich with possibilities. From IoT and AR to sustainable practices and advanced printing techniques, these innovations are transforming labels from simple identifiers to dynamic, interactive tools.
As we move into 2024 and beyond, it’s clear that these technologies will continue to shape the way businesses and consumers interact with products, offering opportunities for enhanced communication, improved operational efficiency, and a deeper commitment to sustainability.
The world of labeling is evolving, and Star Micronics is proud to be a part of this transformation.
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Star Micronics
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Star Micronics, a world-leading POS and labeling solutions provider, has designated a portfolio of printing, secure cash management, and customer engagement tools for any retail and hospitality establishment with a POS or mPOS environment.
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