PODCAST: The Most Underutilized Tactic in Mobile Marketing

by Nate Riggs — CEO / Owner, NR Media Group

And we're back with yet another episode of The Social Restaurant Podcast. This week's interview is sure to get more than a few of you thinking about your…

The hourglass consumer

by Ed Zimmerman — President, pizza.com

As the middle class is squeezed, those operators that serve them will find their customer counts slipping.

Podcast: The Shift Toward Youtility Marketing

by Nate Riggs — CEO / Owner, NR Media Group

If you're like me, you spend a lot of time glued to your smart phone.

Chipotle embracing Adventure as a winning Millennial marketing strategy

by Jeff Fromm — Executive Vice President, Barkley

Millennials seek adventure not only in their activities but in their eating. This month, Chipotle is launching its 20th anniversary treasure hunt titled…

Are restaurant marketers ignoring Gen X?

by Alicia Kelso — Editor, QSRWeb.com

Strategies have been geared toward the Boomers and the Millennials, but what about those of us in the middle?

Does your call for help bring hackers to your door?

by Brad Cyprus — Chief of Security and Compliance, Vendor Safe Technologies

Hackers have targeted help desks because they know that the people who provide you support have the access into your systems that they want to exploit.

The anti-Robin Hood approach to inventory control

If you are confronted with peculiar and unexplained issues with cash management or inventory control, look beyond the 'usual suspects.'

8 ways to keep your VIPs happy

by Chris Luo — VP of Marketing, FiveStars

They're your favorite customers and the ones who you instantly recognize when they walk into your store. You know these customers are important to your…

Catering in a franchise ecosystem Part 2: Centralized services

by Erle Dardick — CEO, Monkeymedia

Incremental fixed costs from adding a catering channel will be offset by the long-term profits made.

Starbucks and King County Menu Labeling study food for thought: Consumers who opt for low-calorie items spend the same

by Betsy Craig — pres, menutrinfo.com

The menu label study showed a 6 percent overall decrease in calories per transaction, but profits did not decrease.

Restaurants without cashiers: The Golden Gate effect

by Noah Glass — CEO, Olo

When the Golden Gate Bridge added technology-enabled toll transactions in March 2013, it was certainly an end to an era of toll takers, tollbooth and drivers…

Catering in a franchise ecosystem: Part 1

by Erle Dardick — CEO, Monkeymedia

Every restaurant operator today has customers asking for catering services; saying no to customers is never an option for any growing venture.

'Here Be Dragons'

by Ed Zimmerman — President, pizza.com

During the Age of Exploration, brave people climbed aboard wooden ships to set sail for faraway lands.

The importance of traceability: “Fish fraud” sparks food-labeling controversy

by Betsy Craig — pres, menutrinfo.com

Seafood fraud not only affects consumers' wallets, it also has the potential to take advantage of and even damage the reputation of honest vendors and…

Idiot-proof restaurant equipment innovation

by Darrel Suderman — President, Food Technical Consulting

Equipment innovation is innovative when it solves a technical problem and adds shareholder value.

Big and little data : A gold mine

by Noah Glass — CEO, Olo

This past Thursday, I had the pleasure of speaking on the Restaurant Technology panel at the 33rd Annual Piper Jaffray Consumer Conference at the New York…

Everyone is a millennial, and engaging them is not an option!

by Jitendra Gupta — Mobile CRM Director, Punchh

Phew! I can't believe it's almost a month since this year's NRA Show (yeah, that one!) and the Marketing Executives Group meeting in Chicago. I love both…

What your bad employees don't want you to know

Outline disciplinary procedures, which are necessary to change counterproductive behavior and put the violator on notice that future violations could result in…

An era of breadwinner moms

by Ed Zimmerman — President, pizza.com

Are restaurateurs catering to the trend of men doing more of the household management duties?

Beating the marketing monkeys

by Chris Luo — VP of Marketing, FiveStars

In his best-selling personal finance book arguing that investors can't consistently beat the market, economist Burton Malkiel says that "a blindfolded monkey…