Papa John's bitter battle over the brand intensifies with leadership's statement

| by S.A. Whitehead
Papa John's bitter battle over the brand intensifies with leadership's statement

All-out open warfare. ... If the brawl that has unfolded publicly between Papa John's founder and the brand's current leadership wasn't already to that level, it certainly is now. Last night, right about the time major national East Coast-based television newscasts were wrapping up, Papa John's current corporate management released a scathing 806-word counter-attack against the brand's fallen founder, John Schnatter. 

Schnatter has already, of course, waged his own war using newspaper ads and his own website, as well as lawsuits and derogatory statements about the brand's current leadership team. But the statement released last night took on a new level of intensity.

Granted, news fatigue around this ongoing battle may be setting in with the pizza public, since the conflict has been roiling all media channels since last October, but simply for our readers' interests and even learning takeaways for your own brands, we simply republish the statement released last night here in full. . 

To the Papa John's Community:

The independent members of the Papa John's Board of Directors take seriously our responsibility to serve and protect the best interests of Papa John's and our stakeholders.

John Schnatter is promoting his self-interest at the expense of all others in an attempt to regain control. John Schnatter is harming the Company, not helping it, as evidenced by the negative impact his comments and actions have had on our business and that of our franchisees. We have tried to meet directly with John Schnatter to discuss how we can move forward in the best interest of all stakeholders. However, John Schnatter had not responded to our requests until last week when his attorney conveyed his conditions for a meeting, stating John Schnatter would agree to meet only if we canceled the annual Operators Conference (OpCon) and allowed John Schnatter alone to reschedule it to a date, time and location of his choosing. OpCon, which is being held this week, is a critical annual meeting that brings together approximately 1,500 team members and franchisees from all around the world. John Schnatter's demand that it be canceled just one week in advance was unreasonable and does not support his purported concern for the future success of Papa John's franchisees, employees and team members.

"The Board specifically directed John Schnatter not to talk about the NFL controversy related to the National Anthem on the 2017 third quarter earnings call. In direct defiance of these instructions, John Schnatter made unscripted comments about the NFL controversy."

The Board's decision to appoint a new CEO at the end of last year was unanimous as was the later decision to appoint a new Chairman. John Schnatter praised Steve Ritchie in his own book as a "model of what a leader should be" and fully supported his appointment as CEO. However, when the Company decided to implement a new marketing plan that did not feature John Schnatter, he began to criticize the management team and undermine the new CEO's leadership.

John Schnatter has demonstrated a continued pattern of ignoring decisions of the Board, both in his role as CEO and as non-executive Chairman of the Board. For example:

  • The Board specifically directed John Schnatter not to talk about the NFL controversy related to the National Anthem on the 2017 third-quarter earnings call. In direct defiance of these instructions, John Schnatter made unscripted comments about the NFL controversy.
     
  • When independent market research showed that a change in spokesperson and advertising strategy was warranted, John Schnatter commissioned his own research and produced separate commercials that starred himself.
     
  • On numerous occasions, it was reported that John Schnatter had meetings with Papa John's management and staff without the CEO's knowledge and gave management directions without informing the CEO or the Board. John Schnatter was reminded on many occasions that the CEO is to direct management, not the non-executive Chairman. John Schnatter also proposed to have all communications from management to the Board come through him, which was not in accordance with our governance guidelines regarding "director access to management, employees and advisors," and that was totally rejected by the Board.
     
  • It is simply not true that the Board asked John Schnatter to become Executive Chairman, as he has recently asserted. Rather, John Schnatter suggested to individual Board members that he should become Executive Chairman and even directed a member of management to make unauthorized contact with the Compensation Committee's independent consultant in July 2018 to ask for peer compensation data.
     
  • John Schnatter's assertion that the Board agreed with him that Steve Ritchie "needed to go" is not true.

 

  • John Schnatter directly violated the instructions of the Board in July 2018 when he held a meeting with another restaurant company's executives without Steve Ritchie. The Board had instructed John Schnatter to only have this meeting with the CEO present.

"John Schnatter's assertion that the Board agreed with him that Steve Ritchie "needed to go" is not true."

  • John Schnatter misinformed the Board about the circumstances surrounding the termination of the Company's relationship with Laundry Service.
     

It is unfortunate that John Schnatter continues to make allegations in the public domain. The Special Committee has an ongoing independent outside audit and investigation to review any allegations, which we are striving to complete in the most expedient way. John Schnatter's attacks on the Company, its Board and management seem to serve only his interests. As the independent directors, we will defend the Company against his actions and continue to do what is right for Papa John's and our stakeholders.

Papa John's is 120,000 strong, and we have a solid foundation in place that reflects our talented team, quality heritage and premier franchise network. Steve Ritchie and the Executive Leadership Team are now executing against new operating priorities, a new brand strategy and a renewed commitment to ensuring that diversity, equality, respect and inclusion are represented in all we do and say.

We have received outspoken support from customers, employees, franchisees, partners and shareholders for the actions we are taking. We are confident that we are building a better, more successful future for Papa John's.

Sincerely,

The Special Committee of the Papa John's Board of Directors

 

Photo: iStock
 


Topics: Business Strategy and Profitability, Human Resources, Marketing / Branding / Promotion



S.A. Whitehead

Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.


Sponsored Links:


Related Content


Latest Content

Get the latest news & insights


News

Resources

Trending

Features

Commodities: Down, down, down ... unless you're Papa John's