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Pizza Hut puts the PJs back in pizza night

February 2, 2017 by S.A. Whitehead — Food Editor, Net World Media Group

Pizza and PJs just go together, and in the U.K. Pizza Hut is making that perfectly acceptable, even if diners choose dining out over delivery.

This week, the brand's Manchester-area restaurants opened in-restaurant "pajama-safe zones," so customers can stay comfy in their bunny slippers and long johns, even if they go to the chain's actual locations to enjoy a pie. 

According to an article in the U.K.'s Daily Express,Pizza Hut is opting to join what is apparently a new national passion in the British Isles for donning sleepwear even when one's eyes are wide open. In fact, the trend is so popular that the upscale department store, Selfridges, even told the newspaper its sleepwear sales jumped 20 percent last year.

"With the ongoing media debate covering whether we should or shouldn’t embrace the pajama craze," Pizza Hut UK Communications Head Gareth Hopley, told the newspaper. "We wanted to provide safe zones for all of our customers, whatever side they’re on, in the city where the trend divided the nation last month. We hope our ‘Pajama Safe’ and ‘Pajama Free’ zones provide retreats for like-minded lounge lovers and a welcomed break for those looking to escape the frenzy."

By the way, if you're sending messages to your British friends about this phenomenon, be sure and show you're an insider by spelling the word, "pajama" as "pyjama" as the British do. Then please ask them for us whether it might not be more accurate to refer to them as "pie-jamas," when worn to eat pizzas. ... I know, sorry.    

Photo: iStock

About S.A. Whitehead

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Pizza Marketplace and QSRweb editor Shelly Whitehead is a former newspaper and TV reporter with an affinity for telling stories about the people and innovative thinking behind great brands.