The lucky 13: Twitter features to maximize restaurant marketing

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands to push strategic initiatives in concise, 140-character chunks. Here are 13 pointers on maximizing that little bluebird's many features.

'If in doubt, leave it out': The lessons in Cinnabon's Carrie Fisher tweet

Cinnabon's poorly received social media post about Carrie Fisher, upon her death this week, has restaurant leaders talking about how best to prevent such well-intended but still brand-burning missteps online.

5 findings inside diners' minds make great guides for 2017

NPD Group recently outlined its top five predictions about the American diner's state of mind as it relates to the dinner plate. Taken collectively, these five predictions form the kind of information that brands can take and run with in the year ahead.

5 tips to boost customer loyalty in 2017

The new year is fast upon us, and with it comes new opportunities for restaurant brands to surprise and delight their customers with engaging and rewarding experiences. A well-designed, innovative loyalty program can help you get there. But technology is fast changing customer expectations, so it’s vital to refresh and reimagine the possibilities.

Commodities: Down, down, down … for all but Domino's

Commodities traders were invoking Johnny Cash's lyrics during trading in the week before Christmas, as prices on all pizza chain commodities except auto fuel went "down, down, down," along with the value of most pizza stocks monitored by this site.

Are you accounting for those holiday gift cards correctly?

For many restaurants, the holiday season bustles with promotions, parties and gift card sales. But amid the season's cheer, restaurants must account for these gift cards properly.

A 'post mortem': Looking back at 2016's hard-learned lessons

Experts weigh in on the eight lessons they learned in 2016 about the fine art of running a restaurant.

You can’t win an EEOC lawsuit, but you can prevent it

Of the 89,385 charges the EEOC reviewed in 2015, Retaliation, Race, Disability, and Sex discrimination were the most prevalent, and 28,000 charges, or 31 percent, involved harassment. That is alarming for restaurants, where carefree culture often toes the line between camaraderie and harassment.

How is color coloring customer perceptions?

Color is critical to customer experience since it has a notable and predictable impact on their moods and emotions.

Commodities: Little joy to the world in pizza commodity prices

Papa John's was the only pizza chain that reported a markedly profitable week, while the other three brands monitored here remaining essentially flat or falling slightly over the course of the trading week.

4 union organization changes restaurateurs need to know

Restaurant operators must take the time now to learn how recent union-relaterd labor rulings from the National Labor Relations Board may affect their day-to-day employment decisions.

Blast & Brew taps into allure of personal choice

The new Blast & Brew pizza and beer franchise gives customers creative choice regarding what's on their plates and how they most prefer to wash it down. Here, CEO John Ferdinandi talks about the concept and the path forward.

Why Restaurant Franchising & Innovation Summit is taking on London

Restaurant franchises hoping to grow in the UK must embrace innovation and technology.

Commodities: Supply prices up, stock prices mixed

It got more expensive to stock the shelves for pizza restaurateurs last week, but most brands still got a lift in trading over the week.

How the election could (and should) change the way restaurants do business

By Mike Lukianoff, Chief Analytics Officer/Fishbowl In 1960, John F. Kennedy and Richard Nixon made history when they became the first presidential candidates to debate on live TV.

Trumping the restaurant industry

The founder and owner of the six-restaurant Uncle Jack's brand and former host of the Food Network's "Restaurant Stakeout" discusses how he thinks President-elect Donald Trump will help restaurant operators.

Starbucks pizza? Yes, it's true

The chain's ambitious plan will increase revenue by 10 percent, grow earnings per share by 15-20 percent and drive mid-single-digit comp growth each year, while opening 12,000 new stores globally by 2021.

Why Moe's Southwest Grill, A&W focusing on digital marketing

Digital media is always changing, so it's important to stay up-to-date with the latest trends and developments.

5 ways to attract the under-tapped teen consumer

As the restaurant industry faces among the lowest annual revenues since 2008, the teen market represents a bright spot in future spending. For the restaurant that does it right, there's a goldmine waiting to be discovered.

What to learn from DC pizza brand's fake news nightmare

The potentially brand-ending effects of rumor in the Internet age became painfully evident Sunday when a fake news report connected to Washington D.C's pizzeria, Comet Ping Pong, led to a gunman opening fire. The incident should serve as a lesson as to how and why brands need response plans in place.

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