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Blaze Fast-Fire'd Pizza launches mobile app

Blaze Fast-Fire'd Pizza has unveiled its new mobile app.

March 18, 2016

Blaze Fast-Fire'd Pizza has unveiled its new mobile app, enabling guests to order while on the go. Available for iOS and Android users and valid at all Blaze Pizza locations throughout the U.S., the app lets guests order and pay straight from their smartphones while earning their way to free pizzas and other Blaze benefits, according to a company press release. The app is available for the Apple iPhone and Android devices.

As part of the app's launch, Blaze Pizza also debuted its new loyalty program, where guests earn "flames" by scanning the app during each visit and may receive a free pizza for every 10 flames earned. The transaction-based program was designed to reward guest loyalty.

In addition to online ordering, payment and loyalty, the app also provides a way to locate the nearest Blaze Pizza restaurant, and offers an online order history to re-order favorites. A Nutrition Calculator allows guests to build their own "virtual" pizzas before they order, providing transparency into calories and nutritionals, the release stated.

Blaze Pizza considers the launch of the mobile app an important addition to its digital technology infrastructure. To date, the company has been cultivating fans through a social media following on Instagram, Facebook and Twitter. The company also recently launched a Snapchat channel to connect with the younger segment of its audience.

"We're a young company, but already we have hundreds of thousands of fans on social media, and had over a hundred thousand online orders last year alone, so we certainly recognize the importance of technology in our business," said Jim Mizes, president and COO of Blaze Pizza. "Guests today want to be part of the conversation, and be able to order, pay and earn loyalty from their phones. Now, we have the tool in place to make this easy. We're thrilled with the initial response the app has received."