Blaze shakes off artificial, unhealthy ingredients

Blaze Fast-Fire'd Pizza has launched an initiative to rid the chain's food of artificial ingredients with a promotion that offers free pizza to guests, who also pledge to join in the commitment to purer food production and consumption, according to a news release. 

The chain has spent the last 18 months working with its vendors to remove artificial colors, flavors, preservatives and high-fructose corn syrup from what it said is a "short list of ingredients" used by the chain.  The brand will also move forward without meats containing nitrites, as well as salad dressings and garlic sources that do not contain artificial preservatives, black olives and banana peppers without artificial colors, and barbecue sauce without high fructose corn syrup.

"To deliver against our commitment, several of our sources upgraded their recipes just for us. In some cases, we had to seek out new partners," Blaze Pizza Executive Chef Bradford Kent said in a news release. "It took months of review before we finally found a banana pepper that met our standards for both color and taste, without artificial colors or preservatives, but it was worth the time invested. You really can taste the difference."

"We believe that food free from artificial additives simply tastes better," Blaze Pizza President and COO Jim Mizes said in the news release. "We’re fully committed to clean food and we encourage other national pizza chains to follow suit."


Topics: Business Strategy and Profitability, Food & Beverage, Going Green, Health & Nutrition

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