Boston Pizza launches UFC-themed promotion

Sept. 18, 2012

Boston Pizza, the Official Sports Bar of UFC Canada, is offering the chance to meet UFC President Dana White at UFC 154 in Montreal by participating in its Tough Enough contest. The contest, beginning today through to Oct. 21, asks fans to prove that they are "tough enough" for the UFC by posting embarrassing, predetermined Facebook status updates on their profiles.

In addition, Octagon pizzas, first introduced exclusively in Calgary during UFC 149, will now be available at participating locations throughout Canada during all UFC Pay-Per-View events starting with UFC 152 Jones vs. Belfort taking place Sept. 22 in Toronto.

"As an official partner of UFC Canada, we have access to prizes and experiences for our guests that they can't get anywhere else such as the chance to meet Dana White in Montreal later this year," said Steve Silverstone, executive vice president of Marketing at Boston Pizza. "We also strive to bring fans a unique viewing experience in our sports bars and are thrilled to serve up Octagon pizzas nationwide for all UFC Pay-Per-View events."

The grand prize winner of the "Tough Enough" promotion will have the opportunity to meet Dana White and receive two floor seats near The Octagon for UFC 154 in Montreal, flight and accommodations, $200 in Boston Pizza gift cards, $500 in spending cash and UFC merchandise.

Canadians are encouraged to participate daily in updating their Facebook status, and each status update will act as an entry to the contest. The contest will be held at

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Topics: Customer Service / Experience, Food Safety, Marketing / Branding / Promotion, Online / Mobile / Social

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