News

California Pizza Kitchen stores tap into customer intelligence platform

January 13, 2020

California Pizza Kitchen has tapped restaurant intelligence platform, Yumpingo, to bring real-time guest insights to the 240-plus unit brand, according to a news release. 

CPK piloted Yumpingo at three flagship restaurants in the Los Angeles market last August, with impressive results. That prompted the pizza brand to rollout the platform's signature one-minute reviews nationally, where the chain has 181 units. 

The digital conversation with customers is during the check presentation step of service, which is integrated into the chain's POS and allows customer to rate everything they ordered as well as their overall experience, the release said. That resulted in more than 93,000 in-the-moment responses from consumers visiting the three pilot CPK locations beginning in mid-August, including 500 reviews  and more than 18,000 survey answers.

"We're laser-focused on delivering an exceptional guest experience," CPK Senior Vice President of Global Strategy, Planning and Transformation Mike Mader said in the release. "Yumpingo gives our guests the ability to provide feedback in real time so we can best celebrate what's working well while also quickly addressing where we have opportunities to improve the guest's experience. This is providing real-time insights at scale and unparalleled speed that's allowing us to up our game in delivering best-in-class hospitality."

The data collected is distilled into management insights at the site, regional and corporate levels, allowing for action on menu items, individual restaurant locations or entire concepts.