Carmela’s Pizzeria focused on Florida for expansion

June 23, 2014

Greenfield Farms Food announced that it has initiated a search for prospective franchisee candidates in the Florida region for its wholly-owned subsidiary, Carmela's Pizzeria.

The company has targeted a list of existing pizza outlets in the area and its goal is to build shareholder value in expanding its footprint of locations, according to a press release. Carmela’s is aiming to have a broader presence in a warmer climate, and continue its sale of Hershey’s Ice Cream products.

Greenfield Farms said the Hershey’s partnership enables the pizzeria to generate walk-in traffic with new clientele, and is also gaining popularity with existing customers.

To support its growth, Carmela's Pizzeria has launched a new website, featuring a newly incorporated design and functionality, as well as an interactive catering menu and ordering system.

The online ordering system will be enhanced through the implementation of a responsive mobile design that will allow customers to access the website through their mobile device. Carmela's has retained the services of a web developer and is currently working toward implementing these additional features in the weeks to come, the release said.

Topics: Franchising & Growth, Online / Mobile / Social, Online Ordering, Operations Management

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