ChowNow integrates with Instagram
Instagram's "Start Order" button has welcomed a new user as ChowNow joins the photo-sharing platform to allow customers to place orders via Instagram, according to a company press release.
"Our relationship with Instagram expands the reach of these restaurants, allowing for more organic discovery, and ultimately empowering restaurants to better serve their customers," ChowNow CEO Chris Webb, said in the release.
Instagram's "Start Order" button is incorporated into a restaurant's profile, so users can place orders through the Instagram app.
ChowNow, founded in Los Angeles in 2011, has partnered with more than 9,0000 restaurants to offer online ordering.