Chuck E. Cheese’s brings virtual reality technology to restaurants

May 21, 2014

Chuck E. Cheese's is adding Oculus Rift technology to its Ticket Blaster game for birthday party packages. “Chuck E. Cheese's Virtual Ticket Blaster Experience" will make its way to select markets beginning today in Dallas and on to San Diego and Orlando, Fla., later this month.

"Kids today have unprecedented access to game consoles and tablets," President Roger Cardinale said in a news release. "Our challenge is to deliver an experience not available at home, and there is no doubt virtual reality does just that. Oculus Rift technology is the next frontier in the gaming industry, and we're thrilled to be able to say it's part of the Chuck E. Cheese's lineup."

Birthday parties booked during the six-week test in the three markets will offer the birthday boy/girl a turn in the virtual Ticket Blaster. The headset uses 360-degree head-tracking technology and features a 3D view so users feel as though they are inside the Ticket Blaster with Chuck E., the release said. During the experience, the headset will register the number of tickets collected, which will be fully redeemable at the merchandise counter.

The first store equipped with "Chuck E. Cheese's Virtual Ticket Blaster Experience" will be at 13364 Montfort Drive in Dallas. Later this month there will be 15 more locations in the Dallas-Fort Worth area, six in Orlando and eight in San Diego.

Chuck E. Cheese's originally began working with Dallas-based Reel FX in 2012 on the reimagination of Chuck E. Cheese. Reel FX is a provider of Oculus Rift virtual reality content.

"We believe that virtual reality eventually will be as popular as our handheld devices," Reel FX founder Dale Carman said in the release. "It's a game-changer, and we're investing incredible time and talent into developing content for the Oculus Rift."

Topics: Chuck E. Cheese's Pizza, Customer Service / Experience, Digital Signage, Marketing / Branding / Promotion, Online / Mobile / Social

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