Chuck E. Cheese's grand opening event benefits children's hospital

April 30, 2014

Chuck E. Cheese's will open its brand new 14,200-square-foot family restaurant and gaming facility at Shackleford Crossing in Little Rock, Ark., on May 5, with a fundraiser benefiting Arkansas Children's Hospital.

According to the company, on grand opening day, the company will make a $2,000 donation to the private hospital and contribute 15 percent of sales from customers who mention they are there to support the cause.

"At Chuck E. Cheese's we cannot contain our enthusiasm for our new Little Rock store or the partnership with Arkansas Children's Hospital," said Les Lehner, Chuck E. Cheese's vice president of real estate. "We want every child to have the chance to be a kid, and ensuring care, love and hope for every one of them is a goal shared by both organizations."

The new Shackleford Crossing Chuck E. Cheese's includes twice the number of games than the previous store, including Sno Cross, Fruit Ninja and Guitar Hero. It also features the Circle of Lights stage, a fully digital, screen-based package showcasing the updated Chuck E. Cheese rock star character voiced by Bowling for Soup's front man, Jaret Reddick.

Topics: Chuck E. Cheese's Pizza, Franchising & Growth, Marketing / Branding / Promotion, Restaurant Design / Layout

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