Domino’s starts baby registry 9 months after wedding registry

Domino's is launching its own baby registry Wednesday, where parents-to-be can select pizza gifts before the sleepless nights begin. A news release said the chain's registry is powered by Gugu Guru. 

"There's nothing more exciting — and exhausting — than welcoming a new member to the family," Domino's Director of Digital Marketing Meenakshi Nagarajan, said in the release. "From baby showers to the big delivery, our baby registry makes it easy to enjoy pizza during the exciting events leading up to the baby's arrival and thereafter."

After creating and customizing their registry, parents can choose from a variety of gift card themes to use before and after their little ones' arrival. Once registrants select their gifts, they can share their wish list with family and friends on social media or with a unique URL.

Then customers can shower expectant moms and dads with the gift of pizza at their so-called "gender reveal parties" or just give them a chance to savor one last bite before baby. All gifts will be delivered to the parents-to-be as Domino's eGift cards.

"Earlier this year, we introduced Domino's wedding registry, which was extremely well-received by our customers," said Nagarajan. "Introducing a baby registry was a natural progression. In fact, our baby registry is making its debut exactly nine months later."

To get the baby party started, the chain is giving away pizza for one year along with several other pizza-themed baby gifts, including onesies, leggings, moccasins and mugs from Gugu Guru. Customers may enter to win on the Gugu blog or via the widget displayed on the Gugu Guru Facebook page. 

Topics: Business Strategy and Profitability, Customer Service / Experience, Marketing, Marketing / Branding / Promotion

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