Little Caesars jumps into mobile advertising space
Little Caesars Pizza is now running a mobile advertising campaign through Pandora's iPhone app to showcase promotions and products.
According to Mobile Commerce Daily, the brand has been accelerating its mobile presence for the past few years.
The current mobile campaign includes full-page audio and expandable ads and is focused on the brand's $5 Hot-N-Ready and $8 Hot-N-Ready deals. Customers who tap on the ads are directed to Little Caesars' mobile site for a restaurant locator.
In May, Little Caesars named New York-based BFG 9000 as its new creative agency.
Read more about mobile initiatives.