Little Caesars new LTO is really full of itself

Little Caesars new LTO goes by the heady name of "ExtraMostBestest stuffed crust pizza" and has more than 3 feet of cheese stuffed inside with more cheese and pepperoni on top. The $9 LTO is betting on America's well-established love affair with cheese, in this case, both mozzarella and Muenster/

"Like so many people, we are truly obsessed with cheese," Little Caesars Senior Vice President of Global Marketing Edward Gleich, said in the release. "So it's only natural that we've been asking ourselves, 'Just how much cheese can one pizza hold?' I think the new ExtraMostBestestTM Stuffed Crust Pizza pushes it to the brink."

The Detroit-based chain has stores in 23 countries and territories worldwide and said in the release that in 2017 it was: 

  • The largest U.S. carryout-only pizza chain based on net number of stores.
  • World's third-largest pizza chain based on net number of stores.
     

Topics: Business Strategy and Profitability, Cheese, Drive-thru, Marketing / Branding / Promotion


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