NRA, EatStreet launch online ordering guide
The National Restaurant Association has partnered with EatStreet to release a free educational guide on online ordering and emerging restaurant technology trends.
According to a news release, EatStreet is an online and mobile food ordering service based in Wisconsin, and helps more than 5,000 restaurants build out or improve their online ordering platforms.
"Consumers are increasingly relying on technology when choosing a restaurant," said Phil Kafarakis, the NRA's chief innovation and advancement officer.
"Restaurants should capitalize on this momentum and provide innovative online menus that enhance the customer experience for diners ordering online."
The guide, titled "Online Ordering: A Recipe for Success," offers tips on how to expand a customer base and drive profitable sales through digital marketing and improved web, mobile and social products for online ordering.